The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills

Rasika Kiran Upasani Nov 2, 2021 8:21 AM

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year

Noel Dsouza Dec 15, 2020 8:21 AM

Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI

Noel Dsouza Dec 9, 2020 8:33 AM

DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario

Noel Dsouza Nov 30, 2020 8:49 AM

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions

Noel Dsouza Nov 5, 2020 8:35 AM

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

Its plug-n-play technology can be plugged into any existing screen and can be operated through TagTalk's new mobile app and web operating software

exchange4media Staff Oct 5, 2020 4:37 PM

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM

e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal

Noel Dsouza Sep 3, 2020 8:05 AM

OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity

Noel Dsouza Aug 31, 2020 8:49 AM

Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent

Noel Dsouza Jul 24, 2020 8:54 AM

Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world

Noel Dsouza Jul 16, 2020 8:43 AM

The data is collected from multiple sources like Mobile, RFID, POS, IoT driven devices

exchange4media Staff Jul 14, 2020 6:15 PM

Guest Column: Gautam Bhirani, Managing Director, Eyetalk Media Ventures, on DOOH networks playing a significant role in keeping the public informed during these times

Gautam Bhirani May 25, 2020 2:03 PM

Starting from January 24 with the India vs New Zealand T20 series, the campaign is spread out across both Eyetalk’s integrated DOOH networks – BizTalk and TagTalk

exchange4media Staff Mar 2, 2020 6:05 PM

The MD of Eyetalk Media Ventures, Bhirani shares insights on digitisation, the shift in the OOH media landscape and his predictions for 2020

Anjali Thakur Jan 6, 2020 8:38 AM

The campaign has been executed across pubs and cafes with TagTalk and in premium tech and business hubs with the newly launched real-time business DOOH network – Biztalk

exchange4media Staff Oct 31, 2019 3:42 PM

Launch India's first business content-driven, real-time DOOH network BizTalk

exchange4media Staff Aug 26, 2019 11:31 AM