Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and marketing strategies

e4m Staff Jul 30, 2026 8:52 AM

Claxon’s remit includes strategy, branding, web development, creative, and media execution across both digital and offline channels

e4m Staff Mar 13, 2025 2:39 PM

#EverydayCelebrations campaign is created by McCann Worldgroup

exchange4media Staff Aug 16, 2022 3:08 PM

The food and beverage brand has tweaked its product packaging to remind Indians to follow safety rules

exchange4media Staff Aug 10, 2021 10:08 AM

Daniels, the VP of Marketing at Enamor, discusses how the brand's website clocked 29 lakh visitors after the rollout of #FabulousEveryday campaign

Christina Moniz Jun 30, 2021 10:44 AM

The campaign has been conceptualised and created by Leo Burnett India  

exchange4media Staff Sep 21, 2020 7:01 PM