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The total number of movies released nationwide increased by 14% from 951 in 2017 to 1,087 in 2018, says the report

exchange4media Staff May 28, 2019 11:39 AM

ESP Sports Report 2019

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza Apr 5, 2019 8:31 AM

ESP Properties

According to ESP Properties, GroupM’s sports and entertainment marketing agency, ad spends in sports and entertainment marketing are expected to grow and evolve in 2019

exchange4media Staff Feb 26, 2019 6:25 PM

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM

Year 2017 was a milestone year in sports sponsorship in India, as the US billion-dollar mark was crossed for the first time.

exchange4media Staff Mar 21, 2018 4:25 PM

A foodie and traveller at heart, ESP Properties' Vinit Karnik is rather proud of his Maggi-making skills

exchange4media Staff Dec 30, 2017 9:40 AM

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Madhuwanti Saha Dec 14, 2017 8:55 AM

ESP Properties, the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report, Showbiz, The Indian Superpower

exchange4media Staff Dec 14, 2017 8:53 AM

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports and formats.

exchange4media Mumbai Bureau Oct 26, 2017 6:59 AM

Carried Yesterday: Sports sponsorship industry in India grew by 19.33% in 2016: Sporting Nation In The Making India IV report

Spending via sports sponsorship accounted for 11.5% of the Indian AdEx (AdEx numbers from GroupM This Year, Next Year 2016 report) in the Indian market, according to the report

exchange4media Staff Mar 17, 2017 4:11 PM

Guest Column: Building a sustainable sporting culture: Vinit Karnik, ESP Properties

Sports as an eco-system is fast evolving in India. As a platform if leveraged well, it can go beyond a vanilla media buy and can actually provide multiple and complex solutions to brands marketing and communication objectives, writes Vinit Karnik, Business Head, ESP Properties

Vinit Karnik Dec 12, 2016 8:07 AM

Sports Sponsorship in India grew by 12.3% in 2015: ESP & SportzPower

Sports sponsorship grew by 12.3% in 2015 to Rs. 51,854 million in India. This number is 10.4% of the total Indian AdEx in 2015 (reported by GroupM’s “This Year, Next Year”)

exchange4media Staff Apr 6, 2016 8:13 AM