esp-properties

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza 05-April-2019

According to ESP Properties, GroupM’s sports and entertainment marketing agency, ad spends in sports and entertainment marketing are expected to grow and evolve in 2019

exchange4media Staff 26-February-2019

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini 22-March-2018

Year 2017 was a milestone year in sports sponsorship in India, as the US billion-dollar mark was crossed for the first time.

exchange4media Staff 21-March-2018

A foodie and traveller at heart, ESP Properties' Vinit Karnik is rather proud of his Maggi-making skills

exchange4media Staff 30-December-2017

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Madhuwanti Saha 14-December-2017

ESP Properties, the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report, Showbiz, The Indian Superpower

exchange4media Staff 14-December-2017

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports and formats.

exchange4media Mumbai Bureau 26-October-2017

Spending via sports sponsorship accounted for 11.5% of the Indian AdEx (AdEx numbers from GroupM This Year, Next Year 2016 report) in the Indian market, according to the report

exchange4media Staff 17-March-2017

Sports as an eco-system is fast evolving in India. As a platform if leveraged well, it can go beyond a vanilla media buy and can actually provide multiple and complex solutions to brands marketing and communication objectives, writes Vinit Karnik, Business Head, ESP Properties

Vinit Karnik 12-December-2016

Sports sponsorship grew by 12.3% in 2015 to Rs. 51,854 million in India. This number is 10.4% of the total Indian AdEx in 2015 (reported by GroupM’s “This Year, Next Year”)

exchange4media Staff 06-April-2016

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