elephant-design
The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years
As delegates gather to celebrate the very best in advertising and media work from India at Goafest 2019, exchange4media spoke to some of the contenders
Christina Moniz and Dipali Banka 12-April-2019
Women leaders help take appropriate measures to create a safe work culture for women & men in advertising, digital & design agencies around the country
exchange4media Staff 06-November-2018
Two Editors of The Pioneer and founder of ad agency Happy mcgarrybowen, have been named in the #MeToo movement. Women want to quit toxic work environments
Venkata Susmita Biswas 11-October-2018
IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry
exchange4media Staff 13-August-2018
The first leg of this campaign will run across Tamil, Kannada, Telugu and English channels of the Gemini TV Group, ETV Group, Udaya Group and Sun TV Group among others
exchange4media Staff 25-August-2015
Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces
Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts
The M&E industry has to fight the perceptions about being just a mode of communication, say media experts at the IMPACT Careers 360 Conference
Abhinav Mohapatra 02-July-2013
Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design
Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect
Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience
Sarthak’s immense knowledge about music keeps one glued, says Shouvik Roy of Elephant
Ashwini Deshpande of Elephant Design speaks to exchange4media on the billboard that, acc to her, made a mark this week
Priyanka Nair 13-September-2012
The focus of the design communication conceptualised by Elephant Design was to keep it honest and simple, yet effective
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