digital-economy
YAAP Founder Atul Hegde no more?blur=25

Atul Hegde, Chairman & Managing Director of YAAP Digital Limited, passed away this morning.

e4m Desk Jul 7, 2026 10:58 AM

M. Gautham Machaiah?blur=25

Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah

M. Gautham Machaiah Jun 24, 2026 12:44 PM

AI era may need a new rulebook, says Vaishnaw as India reassesses digital laws?blur=25

The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth

e4m Staff Jun 10, 2026 1:12 PM

The rise of the trust stack in India’s digital economy?blur=25

As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce

Anuja Jain Jun 2, 2026 8:44 AM

telecoms?blur=25

Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country

Anuja Jain May 2, 2026 9:14 AM

Adtech x Union Budget 2026?blur=25

With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer

Anuja Jain Jan 31, 2026 8:11 AM

ChatGPT vs Gemini?blur=25

New Similarweb data reveals how scale, engagement and distribution are reshaping the consumer AI race as growth slows and user habits consolidate

Anuja Jain Jan 10, 2026 8:30 AM

Larsen & Toubro-Vyoma?blur=25

Larsen & Toubro’s data centre business was earlier known as L&T-Cloudfiniti

e4m Staff Nov 26, 2025 4:25 PM

Child Under-18?blur=25

The DPDP Act classifies all users under-18 as a high-risk category, requiring platforms to obtain verifiable parental consent before processing their personal data

Anuja Jain Nov 25, 2025 9:05 AM

DPDP?blur=25

Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer policies, and seamless access for users to view, edit, or delete data

Anuja Jain Sep 26, 2025 8:31 AM

Subi Chaturvedi?blur=25

The group, constituted by the Department of IT and Electronics, Government of Uttar Pradesh, will serve as a strategic advisory body to drive digital transformation

e4m Staff Aug 6, 2025 7:13 PM

Neal Mohan?blur=25

At the inaugural WAVES Summit, YouTube CEO Neal Mohan hailed India as a rising "creator nation" and highlighted the country’s rapid growth as a global content powerhouse

e4m Staff May 2, 2025 8:29 AM

dentsu?blur=25

At the launch of Dentsu-e4m Digital Advertising Report 2023, industry experts discussed customer expectations in the new digital economy

exchange4media Staff Feb 7, 2023 3:27 PM