Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges of being a foreign bank in India

Ritika Raj Dec 5, 2022 9:06 AM

‘Uplift’ campaign highlights the importance of having the right partner who can help navigate challenges to realise goals

exchange4media Staff Oct 31, 2021 4:00 PM

The campaign focuses on the messages of safety, trust and resilience and was widely released on television and other digital platforms

exchange4media Staff Nov 10, 2020 4:21 PM

Kapoor joins the Mahindra Group from DBS Bank where he set up the Asia Hub at Hyderabad, bank’s first technology development centre outside Singapore

exchange4media Staff Oct 1, 2020 12:33 PM

The TVC has been conceptualised by Leo Burnett. Tendulkar's segments were shot at his home

exchange4media Staff Sep 19, 2020 7:48 AM

The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques

Sanstuti Nath Apr 16, 2020 8:20 AM

The series has been centered around the theme 'Everyday Heroes for a Better World' and focuses on innovative social enterprises

exchange4media Staff Mar 9, 2020 12:49 PM

Conceptualized by Leo Burnett, the integrated campaign is being promoted on television, OOH, digital and social media

exchange4media Staff Jan 25, 2020 8:23 AM

The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle

exchange4media Staff Aug 30, 2019 8:39 AM

Designed by digital marketing agency, Social Kinnect, the campaign highlights the culture of sports which was brewing in Mumbra and how DBS Bank is helping nurture the same

exchange4media Staff Dec 1, 2018 8:54 AM