customer-relationship-management

From Reach to Relationships: How brands are embracing consent-driven marketing

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

Chennai-based realty co SPR India hires Balakumar Chandrasekaran as Senior VP - Marketing

SPR India Welcomes Balakumar Chandrasekaran as Senior VP of Marketing?blur=25

Prior to this, Balakumar Chandrasekaran was Head of Marketing at Reliance Centro for nearly 5 years

e4m Desk Jun 4, 2026 1:18 PM

WOW Skin Science names Gaurav Jain as VP - Customer Delight

Gaurav Jain?blur=25

Jain will work closely with numerous stakeholders and curate strategic initiatives to build and strengthen Customer Experience across several touchpoints

exchange4media Staff Jun 21, 2021 11:53 AM

Customer-centric brands understand the power of service recovery

Piyali Chatterjee, Hansa?blur=25

Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service recovery and how it leads to customer loyalty

Piyali Chatterjee Dec 21, 2020 8:43 AM

Customers reward brands who are attuned to their needs: Aalok Bhan, Max Life Insurance

aalok bhan?blur=25

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic

Nafisa Shaheen Dec 7, 2020 8:33 AM