customer-journey

How a Rs 100 raincoat disrupted a Rs 750 crore market

Pradeep Menon M?blur=25

Guest Column: Pradeep Menon. M, Co-founder of Blackswan (India) Ideations Pvt. Ltd., tells brands if the price threshold is raised without any product enhancements, customers may seek alternatives

Pradeep Menon. M Nov 4, 2024 12:38 PM

We have simplified the customer journey: Manish Dubey, ICICI Prudential

Manish Dubey?blur=25

The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power of social media and more

Kanchan Srivastava Sep 5, 2022 8:58 AM

'We have maintained 95% customer retention & seen a spike in our NPS'

Manu Prasad?blur=25

Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more

Misbaah Mansuri Jul 7, 2021 8:47 AM

Brands should help customers take complexity out of choice making: Nicholas Kontopoulos

Pitch CMO Summit?blur=25

At the Pitch CMO Summit, Nicholas Kontopoulos, APAC Regional Head of Marketing, Adobe DX, noted that making the customer journey simple across all touch points is the way forward

exchange4media Staff May 29, 2021 8:53 AM