customer-journey
The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power of social media and more
Kanchan Srivastava Sep 5, 2022 8:58 AM
Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more
Misbaah Mansuri Jul 7, 2021 8:47 AM
At the Pitch CMO Summit, Nicholas Kontopoulos, APAC Regional Head of Marketing, Adobe DX, noted that making the customer journey simple across all touch points is the way forward
At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy
