cricketer
On Gautam Gambhir’s birthday, a look at the campaigns, brand partnerships and advertising choices that have shaped his journey as an unconventional brand endorser
e4m Staff Oct 14, 2026 8:41 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, on why Virat Kohli’s biggest brand opportunity may not be his next hundred, but the personality he has built beyond cricket
Ganapathy Viswanathan Sep 29, 2026 8:53 AM
While Rishabh Pant is judging a gaming reality show, Rohit Sharma will be on TV with a family entertainer, and Sehwag has turned anchor on streaming
Shalinee Mishra Sep 19, 2026 9:59 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game
Ganapathy Viswanathan Jul 20, 2026 8:25 AM
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
Shubhranshu Singh May 30, 2026 10:21 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes what makes Brand Sachin is a story beyond numbers
Ganapathy Viswanathan Apr 24, 2026 11:32 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
Dream Cricket will feature the official names, likenesses, and playing styles of more than 500 internationally recognised cricketers from major cricketing nations
e4m Staff Mar 25, 2026 2:17 PM
Gautam Gambhir has also sought the takedown of all infringing content, along with disclosure of any revenues generated from such material
e4m Staff Mar 20, 2026 8:17 AM
As women's cricket surged in viewership and wins, endorsement money is following, but the categories, the depth, and the fees still tell two very different stories
Aryendra Khan Mar 17, 2026 9:17 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on Sanju Samson’s quiet journey of patience, talent and timing in Indian cricket
Ganapathy Viswanathan Mar 10, 2026 11:10 AM
Through a series of playful reels filmed on the field, Arshdeep Singh offered fans a rare glimpse into Team India’s post-match celebrations after the T20 World Cup triumph
Vaishnavi Deshpande Mar 10, 2026 10:33 AM
The appointment is supported with the launch of ‘Thoda Plan, Thoda Complan’ campaign
The association is for a digital campaign centered around clean, conscious living and everyday self-care
e4m Staff Jan 13, 2026 5:00 PM
Kolkata Knight Riders (KKR) has recruited Bangladesh fast bowler Mustafizur Rahman for a price of Rs 9.2 crore in the IPL 2026 mini-auction
At the launch of ‘The One’, Dhawan links his personal journey with the initiatives of Da One Group and the Shikhar Dhawan Foundation
e4m Staff Dec 15, 2025 10:07 AM
In this ICYMI report, we trace the 18-year journey of the IPL’s most expensive buys, year by year
e4m Staff Dec 11, 2025 8:47 AM
The fintech platform has come up with a brand campaign with the Aussie cricketer
e4m Staff Nov 21, 2025 12:23 PM
The video shows the ace cricketer pranking his friends and teammates with a ‘shock pen’
Rediffusion’s ICYMI presents an intriguing look at the stats on ducks in Indian cricket in its latest report
e4m Staff Oct 27, 2025 9:02 AM