Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group

e4m Desk Jul 13, 2026 10:57 AM

As Bhupendra Chaubey celebrates his birthday today, it is an occasion to recognise not merely a distinguished career but a journalist who has evolved without losing sight of the fundamentals

e4m Staff Jul 10, 2026 11:14 AM

Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search

Ketan K Bharati Jul 1, 2026 6:24 PM

As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation

Ritika Upmanyu Jun 22, 2026 2:19 PM

Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust

Shveta Singh Jun 5, 2026 9:05 AM

Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved

Sandeep Goyal May 25, 2026 8:27 AM

According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role

Sunidhi Vijay Jan 21, 2026 9:15 AM

With audiences growing weary of over-produced campaigns and influencer fatigue, credibility has emerged as the true currency of creativity

Soumya Gawri Nov 10, 2025 9:37 AM

The initiative aims at training NPOs towards the larger mandate of digital governance

exchange4media Staff Oct 3, 2020 4:00 PM

Editor-in-Chief at Zee News, Chaudhary, says the biggest challenge in the news industry today is credibility and countering fake news

Nafisa Shaheen Feb 20, 2020 8:21 AM