crayons-advertising
Boycott

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

Akshay Kumar

As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries

Shreshtha Verma Sep 9, 2019 8:17 AM

CrayonsAdvertising

Industry pundits call it the most valuable outdoor asset offering guaranteed eyeballs to a huge number of people at a geographical location of a few hundred hectares

exchange4media Staff Dec 28, 2018 11:37 AM

Assam tourism Priyanka Chopra

This year the film has been shot at various locations in Assam. The narrative shows Priyanka Chopra experiencing different aspects of Assam with her close friend

exchange4media Staff Oct 22, 2018 3:30 PM

Goafest 2015: Linen Lintas wins Grand Prix in Direct Abbys

Linen Lintas wins the Grand Prix with 2 Golds and 1 Bronze. JWT India wins 3 Bronze and 1 Silver

exchange4media Staff Apr 11, 2015 11:41 PM

Can good advertising determine the outcome of the 2014 Lok Sabha elections?

A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate with voters, say adlanders

Twishy Sep 25, 2013 8:21 AM

Crayons gets creative with Independence

Celebrating spirit of Independence, Crayons Advertising has created some truly ‘Independent’ work, without any commercial mandates, this Independence Day. A look at the freedom of creativity...

Deepika Bhardwaj Aug 15, 2011 12:11 PM

Crayons undergoes revamp; launches specialised agencies

As Crayons Advertising completes 25 years of existence, the agency has decided to get niche and has launched specialised agencies – Melon Media, Ultra Violet Digital, Jade Events and Amber Out-of-Home. Gopinath Menon has been roped in to head Melon Media.

Deepika Bhardwaj Jul 4, 2011 3:21 PM

Span Communications, Crayons Advertising bag part of Incredible India’s international campaign

Span Communications and Crayons Advertising have once again bagged the advertising duties for part of Incredible India’s international campaign. Span Communications has bagged the business for TV campaign in Europe and America, while the print campaign in Europe has been assigned to Crayons Advertising.

Pallavi Goorha Kashyup Mar 16, 2010 8:21 AM

Crayons Advertising adds new businesses to its kitty

Crayons advertising has recently won new businesses like Khyber Cement, Harvard Business School, and International College of Financial Planning owned by Bajaj Capital. All these accounts were won after multi-agency pitches.

Pallavi Goorha Kashyup Feb 17, 2010 7:11 AM