As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels

Anuja Jain Jun 19, 2026 8:50 AM

Speaking at the Pitch CMO Summit in New Delhi, Nikhil Bansal outlined how marketers can adapt to changing consumer behaviour as AI-powered tools increasingly influence online experiences

e4m Staff Jun 18, 2026 1:08 PM

With discovery being largely external to retail ecosystems, industry observers notice an imbalance in categories like beauty and fashion; AI-led commerce intelligence is emerging as a critical enabler

Anuja Jain Apr 23, 2026 8:41 AM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the long held belief in consumer journey & reveals why real behaviour is far more chaotic & unpredictable

Shantomoy Ray Apr 17, 2026 11:10 AM

Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase

Sunidhi Vijay Mar 17, 2026 8:34 AM

Millennials and Gen Z professionals prefer video as the language, and it is now a critical tool for influencing purchase behaviour, say marketers

Pooja Yadav Nov 24, 2025 8:22 AM

Mohanty, MD & Chief Client Officer - South Asia, Insights Division, Kantar, spoke at the e4m MarTech India Conference about leveraging new touchpoints and communication in a changed customer journey

exchange4media Staff Oct 17, 2022 8:23 AM