Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase

e4m Staff Aug 21, 2026 12:16 PM

Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too

Sunidhi Vijay Aug 10, 2026 9:47 AM

As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels

Anuja Jain Jun 19, 2026 8:50 AM

Speaking at the Pitch CMO Summit in New Delhi, Nikhil Bansal outlined how marketers can adapt to changing consumer behaviour as AI-powered tools increasingly influence online experiences

e4m Staff Jun 18, 2026 1:08 PM

With discovery being largely external to retail ecosystems, industry observers notice an imbalance in categories like beauty and fashion; AI-led commerce intelligence is emerging as a critical enabler

Anuja Jain Apr 23, 2026 8:41 AM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the long held belief in consumer journey & reveals why real behaviour is far more chaotic & unpredictable

Shantomoy Ray Apr 17, 2026 11:10 AM

Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase

Sunidhi Vijay Mar 17, 2026 8:34 AM

Millennials and Gen Z professionals prefer video as the language, and it is now a critical tool for influencing purchase behaviour, say marketers

Pooja Yadav Nov 24, 2025 8:22 AM

Mohanty, MD & Chief Client Officer - South Asia, Insights Division, Kantar, spoke at the e4m MarTech India Conference about leveraging new touchpoints and communication in a changed customer journey

exchange4media Staff Oct 17, 2022 8:23 AM