consumer-behavior-india
Snapchat's Jayati Somani on Gen Z's Evolving Festive Shopping Trends?blur=25

Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment

e4m Staff Sep 4, 2026 1:12 PM

Candies and Chocolate brands?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact

Ganapathy Viswanathan Sep 1, 2026 9:24 AM

ShareChat & Moj?blur=25

The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi

e4m Staff Aug 18, 2026 4:35 PM

Pitch CMO Summit 2026?blur=25

At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds

e4m Staff Jun 10, 2026 3:08 PM