coca-cola-india
Fanta

With the launch of this new variant, Coca-Cola India, is broadening its portfolio by introducing sparkling beverages blended with fruit juice

exchange4media Staff Jul 4, 2019 1:31 PM

Ishteyaque Amjad

Ishteyaque Amjad, VP, Public Affairs, Communications & Sustainability, Coca Cola, India says the 'Sustainable Development Goals' category is one where India has real potential to perform in

Neeta Nair Jun 7, 2019 8:40 AM

Rana Daggubati and Radhika Apte for smartwater

The actors will also be associated with a range of consumer activations, digital and social media engagements for the brand.

exchange4media Staff May 20, 2019 2:15 PM

coke

The incumbent agency is Interactive Avenues of IPG Mediabrands

exchange4media Staff Dec 19, 2018 8:05 AM

The appointment is in keeping with developing business needs and investment in talent development

exchange4media Staff Sep 25, 2018 8:52 AM

The sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET)

exchange4media Staff May 7, 2018 4:27 PM

Coca Cola India has started a new incubation model which helps it test and introduce new products in record time. The company added two new products to its portfolio which followed this incubation approach.

Ruhail Amin May 4, 2018 8:58 AM

#ShareACokeIndia is the Indian spin of Coca-Cola’s global campaign, which has been reinvented to connect with fans of the beverage across the country

exchange4media Staff Apr 17, 2018 5:53 PM

Coca Cola, Salman Khan part ways after four years of association

Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar

exchange4media Staff Oct 20, 2016 8:28 AM

Interactive Avenues bags maximum metals at IDMA 2016

The agency, which is part of IPG Mediabrands took home 2 Golds, 2 Silvers and 2 Bronzes at the recently concluded Indian Digital Media Awards held at Mumbai

exchange4media Staff Jun 20, 2016 1:17 PM

Tata Motors' Ravindra Pisharody elected as Chairman of ABC

M Venkatesh of HT Media has been elected as Dy Chairman of ABC. Shashidhar Sinha, Universal McCann Erickson is the Hony. Secy, while Mudra's Madhukar Kamath is the Hony. Treasurer

exchange4media Staff Sep 21, 2013 8:34 AM

"There is massification of everything, as opposed to customisation"

For marketers today, some of the biggest challenges involve creating experiences for customers & innovation, say experts

Ankur Gaurav Sep 13, 2013 7:52 AM

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