case-study
The Ivy League business school has built a case study based on the firm's election forecasting model
The brand's ‘Karte Ja Bhadte Ja’ series of adverts that ran during the IPL on TV, featuring brand ambassadors Aamir Khan and Alia Bhatt, received a tremendously positive response
Dipali Banka Mar 30, 2021 8:21 AM
Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign
Raushni Bhagia Mar 26, 2021 8:26 AM
After clocking excellent results in IPL 2020, Housing.com is all set to partner with the upcoming edition of the tournament with the launch of a new campaign featuring Manoj Bajpai and Rajkumar Rao
Raushni Bhagia Mar 25, 2021 8:43 AM
The total awareness for Livguard reached up to 75% from 55% during the IPL campaign
Dipali Banka Mar 24, 2021 8:29 AM
Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together
Ashee Sharma Mar 18, 2021 8:39 AM
This case study reveals how the brand leveraged InMobi Marketing Cloud to identify the triggers that impact the audience behaviour and to increase the adoption of the detergent Breeze among Filipinos
e4m Desk Oct 13, 2020 10:29 AM
Amazon’s OnePlus 5 video tweets received sixty one percent video view rate and over 10,000 retweets. Amazon’s Nokia 6 campaign has already received more than 36,000 likes, one of the highest against any promoted tweet in India.
The case study dwells on the decision problem faced by the CEO of Eureka Forbes regarding changes to the sales compensation systems
