Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement

Ganapathy Viswanathan Jun 16, 2026 8:40 AM

With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to innovate, inspire trust, and stay culturally relevant to hold their ground

Chehneet Kaur Apr 24, 2025 9:08 AM

RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year

e4m Desk Feb 13, 2025 9:28 AM

The campaign is created by McCann Worldgroup India led by Prasoon Joshi

e4m Staff Apr 29, 2024 12:44 PM

As per industry observers, Campa Cola has the opportunity to start off by positioning itself as an alternative in the soft drink market and market itself to the aspirational population

Tanzila Shaikh Mar 29, 2023 9:18 AM

As per sources, the newly launched beverage brand by RCPL will be the official pouring partner for Sunrisers Hyderabad, Punjab Kings and Lucknow Super Giants

Tanzila Shaikh Mar 27, 2023 2:51 PM

The 50-year-old iconic beverage brand has launched three new flavours: Campa Cola, Campa Lemon and Campa Orange

exchange4media Staff Mar 9, 2023 4:17 PM