blue-star
Girish Hingorani, Vice President – Marketing, was awarded the CMO Data-Driven Marketing Award at the Pitch CMO Awards 2026
e4m Staff Mar 12, 2026 9:40 PM
B. Thiagarajan has been reappointed for a further term from April 1, 2026, until May 24, 2027
e4m Staff Jan 29, 2026 5:01 PM
Sam, Chairman of Madison World, joined the Blue Star Board in June 2017
e4m Staff Jan 29, 2026 4:44 PM
B. Thiagarajan has been a pivotal force in India’s cooling, refrigeration, and air-conditioning sector, helping shape one of the country’s most respected engineering and consumer durables companies
e4m Staff Sep 20, 2025 9:27 AM
The Company plans to expand its commercial refrigeration business and capitalise on the rising opportunities in the country
Blue Star expects 50% growth in AC sales next year. The company is likely to increase prices from April, said Managing Director B Thiagarajan
e4m Staff Mar 27, 2025 7:35 PM
The campaign by VML aims to fortify Blue Star's position as the go-to solution for fast and high-performance cooling
e4m Staff Mar 26, 2025 3:18 PM
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the challenges that come with it and more
Sohini Ganguly Apr 22, 2024 8:17 AM
Sam Balsara, Chairman, Madison World, was honoured with the ‘Lifetime Achievement Award’ at the Media Ace Awards 2023
At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
exchange4media Staff Nov 22, 2022 4:18 PM
B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at e4m Pitch CMO Summit 2022
exchange4media Staff Mar 28, 2022 11:11 AM
The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms
exchange4media Staff Oct 17, 2020 8:28 AM
In 2019 MIB has granted licences to 151 multi-system operators, bringing the total number of registered MSOs to 1616 in December 2019
exchange4media Staff Jan 2, 2020 7:29 AM