blue-star
At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
exchange4media Staff Nov 22, 2022 4:18 PM
B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at e4m Pitch CMO Summit 2022
exchange4media Staff Mar 28, 2022 11:11 AM
The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms
exchange4media Staff Oct 17, 2020 8:28 AM
In 2019 MIB has granted licences to 151 multi-system operators, bringing the total number of registered MSOs to 1616 in December 2019
exchange4media Staff Jan 2, 2020 7:29 AM
The campaign has come alive in multiple media; print ads, hoardings and digital content
exchange4media Staff Oct 22, 2019 5:13 PM
A part of The 120 Media Collective, Jack in the Box Worldwide will manage the digital duties of Blue Star across social media and e-commerce
exchange4media Staff Jul 30, 2019 12:56 PM
Kapoor has been with Voltas since March 2018 and has worked with other home appliance makers like Blue Star, LG and Samsung
exchange4media Staff Jul 23, 2019 3:16 PM
Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers
Ruhail Amin Apr 5, 2019 8:51 AM
Suneel M Advani appointed Chairman Emeritus, Vir S Advani named Vice Chairman & Managing Director, and B Thiagarajan appointed Managing Director
exchange4media Staff Mar 5, 2019 6:20 PM
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Blue Star and Ogilvy took an offbeat approach to convey their idea, using cute babies as a continuation of their previous campaign
exchange4media Staff Jun 30, 2018 8:55 AM
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The latest ad films crafted by FCB Interface communicates the brands’ unique proposition of inverter ACs
exchange4media Staff Apr 21, 2018 9:54 AM
FCB Interface has created an ad film that communicates the features of Windus
exchange4media Staff Apr 18, 2018 12:35 PM
