MOther Sparsh Campaign?blur=25

Several mom bloggers, beauty & lifestyle experts, and television actresses were brought onboard as part of the campaign

exchange4media Staff May 1, 2021 8:18 AM


The association aims at driving online traction on the cooking blog run by home chef through innovative digital marketing strategies

exchange4media Staff Feb 23, 2021 2:55 PM

Value 360?blur=25

According to the complaint, the blogger created a fake email id of a woman employee of Value 360 Communications

exchange4media Staff Dec 23, 2020 3:54 PM

influencer marketing?blur=25

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM

Value 360?blur=25

According to the complaint, the blogger created a fake email id of a female employee who is working with Value 360

exchange4media Staff Jul 11, 2020 8:20 PM

While US lobbyists demand transparency on social media endorsements; India lags behind?blur=25

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas Dec 8, 2016 8:25 AM

Call to bring undisclosed social media endorsements under scanner?blur=25

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff Dec 2, 2016 8:28 AM

Blogmint Launches #BloggersDreamTeam with HarshaBhogle?blur=25

The new campaign aims to discover and recognize emerging blogging, vlogging and micro-blogging talent in India

exchange4media Staff Mar 18, 2015 12:50 PM

Are brands too dependent on celebrity quotient on social??blur=25

While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts

Priyanka Nair Aug 16, 2013 8:13 AM

Samsung launches India’s biggest blogger campaign with IndiBlogger?blur=25

Samsung is launching a bloggers campaign in alliance with Indibloggers, a blogging community. The aim of the campaign is to create buzz around the latest Samsing Galaxy Tabs.

Shubhi Tandon Aug 15, 2011 8:26 AM