bindi
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the Lenskart controversy and a cultural misstep
Ganapathy Viswanathan Apr 20, 2026 1:03 PM
‘The Song of Spring’ campaign highlights the new Chikankari collection
e4m Staff Feb 20, 2026 4:17 PM
Before this appointment, Bhatt served as News Editor (English) at News24 Digital
She had been working there for about a year and was serving as News Editor for News24 Digital (English)
e4m Staff Oct 7, 2025 10:20 AM
Bim helped shape FabIndia with a vision to modernise Indian textiles and garments, making them appealing to the urban crowd
e4m Desk Jan 10, 2025 12:39 PM
Prior to joining Fabindia, she has held executive roles at various Tata Group companies
exchange4media Staff Apr 17, 2023 5:49 PM
Bindiya Sarkar, Palkon ki Chhaon Mein 2, Nath Zevar ya Zanzir and Mann Sundar are the shows which will be running 7 days a week
exchange4media Staff Feb 6, 2023 11:26 AM
e4m spoke to some of the top marketers in the country, asking how they would remember this year
exchange4media Staff Dec 15, 2022 9:25 AM
Months after Reliance Trends, Reliance Digital is now being trolled on social media for its ‘no bindi’ Ganesh Chaturthi ad
exchange4media Staff Sep 1, 2022 12:40 PM
Negative publicity is far more effective than a positive one, as controversies, social media outrage and hashtag trends force many uninitiated people to watch the ad, say industry watchers
Kanchan Srivastava Oct 29, 2021 8:48 AM
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid to course correct if found amidst a controversy, feels industry
Mansi Sharma Oct 25, 2021 8:52 AM
In his new role, Ghosh will be guiding the management teams with strategy and new initiatives
exchange4media Staff Jul 1, 2020 7:50 PM