The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

Using mobile-first marketing strategy, the ongoing festive campaign is using innovation to captivate audiences across the country

exchange4media Staff Oct 24, 2019 7:11 PM

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

A special AR filter was created for Frankfinn to demonstrate how it grooms women to help them achieve their #Flyhigh dreams

exchange4media Staff Aug 29, 2019 6:23 PM

On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for

Shikha Paliwal Aug 19, 2019 8:37 AM

Munshi, CEO India and APAC, Denave, on how adopting new-age technologies can help retailers script success stories

Dolly Mahayan Jul 30, 2019 8:07 AM

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

As part of this challenge, 19 Mobil branded vans with Augmented Reality-enabled screens will be visiting 15 cities till July 7

exchange4media Staff Jul 4, 2019 5:49 PM

With this move, SonyLIV aims to reach out to 50 million new users offering them a one-stop gaming destination

exchange4media Staff Jul 1, 2019 3:46 PM

Ambarish Mitra, CEO & Founder, Blippar spoke about augmented reality, virtual reality and its rapid evolution in the marketing and advertising realm

exchange4media Staff Apr 15, 2019 8:36 AM

Radio Mango’s 91.9 Lucifer Challenge is perhaps the first time in Indian radio that Augmented Reality was put into play for a movie promotion

exchange4media Staff Mar 30, 2019 11:29 AM

Lindell was the founder of AR/VR program for Tesla and will oversee the entire project development and integration of AR/VR on the client end

exchange4media Staff Mar 29, 2019 1:41 PM

Mistry, Head-Think Tank Team & Global Vice President-Research, Samsung, spoke about the future of mobiles and wearable information technology

Tasmayee Laha Roy Feb 25, 2019 9:40 AM

Tanishq is implementing MirrAR, an Augmented Reality software platform in collaboration with StyleDotMe

exchange4media Staff Feb 13, 2019 6:47 PM

Customers need to scan Rs 100 currency note on Facebook camera and recharge FuturePay wallet to avail offers

exchange4media Staff Jan 23, 2019 1:03 PM

Guest Column: CEO & Founder, Yeelight, speaks about changes in business models of tech startups

Eric Jiang Dec 18, 2018 8:45 AM

The predictions report outlines 12 key trends that will transform the next year in media

exchange4media Staff Dec 5, 2018 3:26 PM

The globe called Shifu Orboot allows children to explore the world beyond boundaries through the companion app, providing an immersive and interactive learning experience

exchange4media Staff Nov 18, 2018 6:00 PM

Reliance Entertainment, Phantom Films and Nadiadwala Grandson Entertainment’s ‘Super 30’ brought digital innovation to unveil the first look of the film

exchange4media Staff Sep 22, 2018 8:58 AM

Digital industry has changed the way the news is disseminated. Experts at a recent event discussed how new technologies are reshaping the newsrooms

Apeksha Mishra Aug 9, 2018 8:51 AM