During the innings break, viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium and took everyone by surprise

exchange4media Staff Jun 2, 2022 1:20 PM

Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts

Shantanu David May 27, 2022 8:52 AM

Guest Column: Adam Singolda, Founder & CEO, Taboola, predicts that all businesses that reach people at scale will eventually start to show ads as an additional revenue stream

Adam Singolda Feb 11, 2022 8:40 AM

Guest Column: Durgesh Kaushik, Director of India & South Asia Market Development at Snapchat, outlines the growth of Augmented Reality and its impact on businesses

Durgesh Kaushik Feb 8, 2022 8:43 AM

The campaign takes eccentric routes and uses laughable yet sharp-witted cases to showcase its new feature of Virtual Augmented Reality

exchange4media Staff Oct 17, 2021 2:00 PM

Liu, Head of Strategy, OnePlus Nord, shares insights behind the launch campaign, the importance of augmented reality for OnePlus, upcoming upgrades, and more

Ritika Raj Jul 26, 2021 9:16 AM

While speaking at the e4m eTechManch conference, Kaganovsky, the Global CTO at Wakemaker, reiterated that investing in AR at the right time will help brands reap its benefits when it goes mainstream

exchange4media Staff Jun 25, 2021 9:14 AM

At the Pitch CMO 2021 Summit, DiCicco, the Sr. Manager, International Expansion at Snap Inc., made a strong case for brands to have a 'camera strategy'

exchange4media Staff May 31, 2021 9:01 AM

It was announced that the Snapchat DAU grew 100% YoY in India in the last five quarters

exchange4media Staff May 21, 2021 11:40 AM

The market for virtual and augmented reality is forecast to reach more than $67 billion globally by 2024, according to AR/VR analyst firm Digi-Capital

exchange4media Staff Apr 14, 2021 12:23 PM

Globally, Snapchat had 265 million daily active users in December 2020 quarter with over 5 billion ‘snaps’ being created daily

exchange4media Staff Feb 15, 2021 3:38 PM

Conceptualized by Wunderman Thompson, this campaign encourages children to learn good values and habits through playful fun

exchange4media Staff Jan 16, 2021 7:52 AM

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, elaborates why 5G is the future

Niraj Ruparel Dec 8, 2020 9:02 AM

The functionalities have been conceptualized and tailored to meet the requirements and desires of India’s pool of young video creators

exchange4media Staff Oct 7, 2020 1:58 PM

Guest Column: Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, shares more on the tech trends of 2021

Niraj Ruparel Sep 22, 2020 8:20 AM

Experts including Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman discussed the growing relevance of camera in brand building

exchange4media Staff Jun 26, 2020 9:03 AM

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Feb 8, 2020 8:03 AM

The new campaign encourages children to develop six promises -- sharing, helping, learning, playing, planting more trees and recycling.

exchange4media Staff Jan 13, 2020 2:51 PM

Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity

exchange4media Staff Nov 29, 2019 5:08 PM

Industry experts shared their views on how virtual realities are transforming marketing and what it holds for the future

exchange4media Staff Nov 27, 2019 8:35 AM