Conceptualized by Wunderman Thompson, this campaign encourages children to learn good values and habits through playful fun

exchange4media Staff 1 day ago

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, elaborates why 5G is the future

Niraj Ruparel Dec 8, 2020 9:02 AM

The functionalities have been conceptualized and tailored to meet the requirements and desires of India’s pool of young video creators

exchange4media Staff Oct 7, 2020 1:58 PM

Guest Column: Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, shares more on the tech trends of 2021

Niraj Ruparel Sep 22, 2020 8:20 AM

Experts including Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman discussed the growing relevance of camera in brand building

exchange4media Staff Jun 26, 2020 9:03 AM

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Feb 8, 2020 8:03 AM

The new campaign encourages children to develop six promises -- sharing, helping, learning, playing, planting more trees and recycling.

exchange4media Staff Jan 13, 2020 2:51 PM

Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity

exchange4media Staff Nov 29, 2019 5:08 PM

Industry experts shared their views on how virtual realities are transforming marketing and what it holds for the future

exchange4media Staff Nov 27, 2019 8:35 AM

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

Using mobile-first marketing strategy, the ongoing festive campaign is using innovation to captivate audiences across the country

exchange4media Staff Oct 24, 2019 7:11 PM

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

A special AR filter was created for Frankfinn to demonstrate how it grooms women to help them achieve their #Flyhigh dreams

exchange4media Staff Aug 29, 2019 6:23 PM

On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for

Shikha Paliwal Aug 19, 2019 8:37 AM

Munshi, CEO India and APAC, Denave, on how adopting new-age technologies can help retailers script success stories

Dolly Mahayan Jul 30, 2019 8:07 AM

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

As part of this challenge, 19 Mobil branded vans with Augmented Reality-enabled screens will be visiting 15 cities till July 7

exchange4media Staff Jul 4, 2019 5:49 PM

With this move, SonyLIV aims to reach out to 50 million new users offering them a one-stop gaming destination

exchange4media Staff Jul 1, 2019 3:46 PM

Ambarish Mitra, CEO & Founder, Blippar spoke about augmented reality, virtual reality and its rapid evolution in the marketing and advertising realm

exchange4media Staff Apr 15, 2019 8:36 AM

Radio Mango’s 91.9 Lucifer Challenge is perhaps the first time in Indian radio that Augmented Reality was put into play for a movie promotion

exchange4media Staff Mar 30, 2019 11:29 AM