Tanishq is implementing MirrAR, an Augmented Reality software platform in collaboration with StyleDotMe

exchange4media Staff 4 days ago

Customers need to scan Rs 100 currency note on Facebook camera and recharge FuturePay wallet to avail offers

exchange4media Staff 23-January-2019

Guest Column: CEO & Founder, Yeelight, speaks about changes in business models of tech startups

Eric Jiang 18-December-2018

The predictions report outlines 12 key trends that will transform the next year in media

exchange4media Staff 05-December-2018

The globe called Shifu Orboot allows children to explore the world beyond boundaries through the companion app, providing an immersive and interactive learning experience

exchange4media Staff 18-November-2018

Reliance Entertainment, Phantom Films and Nadiadwala Grandson Entertainment’s ‘Super 30’ brought digital innovation to unveil the first look of the film

exchange4media Staff 22-September-2018

Digital industry has changed the way the news is disseminated. Experts at a recent event discussed how new technologies are reshaping the newsrooms

Apeksha Mishra 09-August-2018

The game is available on the Big Bazaar page on th Facebook app

exchange4media Staff 26-June-2018

Wojcicki was part of a session that demonstrated how people use and engage with YouTube

exchange4media Staff 20-June-2018

Online advertising is currently dominated by banner ads. Call2Action through Infomo intends to challenge this by providing a viable and sustainable mobile advertising alternative.

exchange4media Staff 01-June-2018

We list some of the main takeaways for marketers from the annual two-day F8 conference held in San Jose, California

exchange4media Staff 03-May-2018

How will virtual reality, augmented reality and mixed reality, impact digital marketing and advertising in the near future?

Anam Khan 10-April-2018

Mondelēz India is going all out to promote its new special Silk edition this Valentine’s Day and has even come out with an Augmented Reality-enabled gift box on Amazon.in

exchange4media Staff 08-February-2018

When the Selfieration and AR meet, the expression possibilities become endless and brands will be able to sync individually with their consumers for individual needs instead of conformity based mass-production

Santanu Ghatak 07-July-2017

The campaign is based on the motto that a Manchester United jersey is always 'EARNED' and never 'GIVEN'

exchange4media Staff 30-May-2017

The aim is to enable brands to create effective PR campaigns, which will use new technologies to showcase clients’ products and services in a unique manner

exchange4media Staff 16-May-2017

Immersive content appears to be the only way to get millennials to hear what you have to say, believes Verma

exchange4media Staff 05-April-2017

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

exchange4media Staff 13-January-2017

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

Rajiv Dingra 03-January-2017

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

Abhinn Shreshtha 02-January-2017