Guest Column: Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, shares more on the tech trends of 2021

Niraj Ruparel 12 hours ago

Experts including Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman discussed the growing relevance of camera in brand building

exchange4media Staff Jun 26, 2020 9:03 AM

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Feb 8, 2020 8:03 AM

The new campaign encourages children to develop six promises -- sharing, helping, learning, playing, planting more trees and recycling.

exchange4media Staff Jan 13, 2020 2:51 PM

Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity

exchange4media Staff Nov 29, 2019 5:08 PM

Industry experts shared their views on how virtual realities are transforming marketing and what it holds for the future

exchange4media Staff Nov 27, 2019 8:35 AM

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

Using mobile-first marketing strategy, the ongoing festive campaign is using innovation to captivate audiences across the country

exchange4media Staff Oct 24, 2019 7:11 PM

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

A special AR filter was created for Frankfinn to demonstrate how it grooms women to help them achieve their #Flyhigh dreams

exchange4media Staff Aug 29, 2019 6:23 PM

On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for

Shikha Paliwal Aug 19, 2019 8:37 AM

Munshi, CEO India and APAC, Denave, on how adopting new-age technologies can help retailers script success stories

Dolly Mahayan Jul 30, 2019 8:07 AM

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

As part of this challenge, 19 Mobil branded vans with Augmented Reality-enabled screens will be visiting 15 cities till July 7

exchange4media Staff Jul 4, 2019 5:49 PM

With this move, SonyLIV aims to reach out to 50 million new users offering them a one-stop gaming destination

exchange4media Staff Jul 1, 2019 3:46 PM

Ambarish Mitra, CEO & Founder, Blippar spoke about augmented reality, virtual reality and its rapid evolution in the marketing and advertising realm

exchange4media Staff Apr 15, 2019 8:36 AM

Radio Mango’s 91.9 Lucifer Challenge is perhaps the first time in Indian radio that Augmented Reality was put into play for a movie promotion

exchange4media Staff Mar 30, 2019 11:29 AM

Lindell was the founder of AR/VR program for Tesla and will oversee the entire project development and integration of AR/VR on the client end

exchange4media Staff Mar 29, 2019 1:41 PM

Mistry, Head-Think Tank Team & Global Vice President-Research, Samsung, spoke about the future of mobiles and wearable information technology

Tasmayee Laha Roy Feb 25, 2019 9:40 AM

Tanishq is implementing MirrAR, an Augmented Reality software platform in collaboration with StyleDotMe

exchange4media Staff Feb 13, 2019 6:47 PM