Nestlé India introduces Milkybar Promise Packs

The new campaign encourages children to develop six promises -- sharing, helping, learning, playing, planting more trees and recycling.

e4m by exchange4media Staff
Updated: Jan 13, 2020 2:51 PM



Continuing with Milkybar’s proposition of Play, Eat & Learn, Nestlé India has introduced Milkybar Promise Packs. New year is a time when everyone makes resolutions and promises and the new Milkybar campaign shares six such interesting promises. To add to the goodness of these promises, each pack offers more Milkybar.

 In line with the values that every parent encourages their children to develop, the six promises are share more, help more, learn more, play out more, plant more trees and recycle more. 

 Commenting on this initiative,  Nikhil Chand, Director – Foods and Confectionery, Nestlé India said, “Milkybar’s unique interactive packaging tries to capture the value of sharing, helping, playing, recycling, and learning. For every parent, their children’s growth and all-round development is vital and Milkybar supports their endeavour to build a wholesome childhood. We hope parents and their children will have as much fun watching these videos as we had making it.”

 To make these packs even more exciting for children and help them to imagine a better world, there will be a unique augmented reality experience on the packs. All they have to do is scan the Milkybar pack and see different promises come to life. Every pack features a link redirecting consumers to a website that plays 3D augmented reality videos which will capture stories on all six promises. Each video captures an important lesson in a playful and interesting manner.

 The Milkybar promise packs will be made available in stores across the country.

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