atlas
Leverage Facebook  and Instagram for real time business impact for brands: Facebook and OMG?blur=25

Omnicom Media Group and Facebook organised an event for advertisers and their clients in Delhi and Mumbai earlier this week .The event, a second of its sorts in India, comprised of digital learning sessions on how to leverage Facebook and Instagram for real time business impact for brands

Vernika Awal Feb 19, 2016 1:51 PM

 Havas Media Group announces global deal with Facebook's Atlas?blur=25

The partnership will focus on US and Western Europe; see the communications network offering ad server to clients during 2015

exchange4media Staff Jan 23, 2015 2:12 PM

Atlas adoption overtakes DoubleClick?blur=25

It's been just a few months since Facebook re-launched the Atlas platform after buying it from Microsoft last year and research claims it is already eating into Google's marketshare, or are we reading too much into the data?

Abhinn Shreshtha Dec 5, 2014 8:10 AM

Are publishers over-reliant on Facebook??blur=25

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

Abhinn Shreshtha Nov 18, 2014 8:08 AM

What advertisers may find on Facebook Atlas?blur=25

FB's compelling demographic data with the allegedly improved targeting across devices has led to many seeing this as the most significant threat to Google and cookie-based marketing. But is that the complete picture?

Abhinn Shreshtha Nov 6, 2014 8:00 AM

Should Google be worried about Facebook's revamped Atlas platform??blur=25

Google has been the de facto leader in the field of digital advertising for years but Facebook's recent strategic investments could change the existing status quo

Abhinn Shreshtha Nov 5, 2014 8:36 AM

Is Facebook's acquisition of LiveRail a strategic masterstroke??blur=25

Acquiring California-based online video advertising company LiveRail seems to have enhanced Facebook's positioning as an advertiser-friendly platform further. exchange4media elicits expert opinions

Abhinn Shreshtha Jul 4, 2014 7:48 AM

Was Sony-MSM deal good for minority investors??blur=25

While the deal is a positive transaction for the Indian media space in general, does it involve a lot more than what meets the eye? e4m finds out...

Dipali Banka Jun 19, 2012 11:10 PM