CRIC

Araldite strengthens ties with #BondsThatLastForever campaign

Over one million people have been reached with the brand's message

e4m by exchange4media Staff
Updated: May 18, 2020 9:42 AM
Araldite

Araldite’s #BondsThatLastForever campaign has attracted over one million views and is still going strong.

The campaign is rekindling the relationship the firm has enjoyed with India.

Over one million people have been reached with the brand's message in less than three months. They have expressed their connection to the brand by showering its message with likes. Younger Indians especially received the company’s digital marketing campaign well.

The company’s digital-only launch was conceptualised, written, and directed by a leading advertising agency.

Speaking about the success of the campaign, Araldite’s Shenoy Muralidhara, Commercial & Country Director, Huntsman Advanced Materials said: "Our digital campaign struck a chord with Indian audiences. We owe the success of the campaign to our ability to understand the Indian worldview. In a country where bonds run deep, we’ve connected with the audience by demonstrating that it’s better to repair than replace. In India, ties to family and society mean everything to most people. We’ve brought home the message that the strongest bonds are strengthened when the simplest things are exchanged. Such precious gifts can never be replaced. When they break, they ought to be repaired. Our product makes bonds that last forever, we believe that our audience has understood this well.”

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