anushree-tainwala

Why Samsonite has almost quit traditional advertising

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Jai Krishnan, CEO – India, Samsonite, SA and Anushree Tainwala, Executive Director – Marketing, Samsonite, SA, talk about marketing strategy, operational priorities and more

Sunidhi Vijay Dec 24, 2025 9:20 AM

Behind Samsonite’s big play for Kamiliant 

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Anushree Tainwala, Vice President - Marketing, Samsonite South Asia shares insights behind the first TVC for value-segment luggage brand Kamiliant, staying ahead in a cluttered market and more

Simran Sabherwal May 14, 2025 8:54 AM

Why Samsonite works with influencers along with Virat Kohli

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Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more

Tanzila Shaikh Jul 3, 2023 9:05 AM

Samsonite's new campaign underscores strength in the face of adversities

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The campaign that features Amitabh Bachchan, Yuvraj Singh & Mithali Raj highlights the durability of Samsonite's range of products

exchange4media Staff Apr 15, 2023 12:23 PM