anurag-kumar

'New identity tells people that Tata Play is a holistic content distribution platform’

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Tata Play chief communications officer Anurag Kumar talks about the rationale behind the new brand identity and the expansion plans of the company going forward

Javed Farooqui Feb 3, 2022 9:02 AM

Tata Sky marks launch of new brand purpose statement with social media campaign

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The campaign ‘Har Ghar Ki Khidki’ has been designed and executed by its digital marketing agency Chimp&z Inc

exchange4media Staff Mar 15, 2021 10:32 AM

'We believe in emotional power of entertainment as it helps people to enjoy better life'

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Tata Sky Chief Communications Officer Anurag Kumar shares insights on brand's latest campaign, changing consumer sentiments, communication strategies during these uncertain times, growth, and more

Nafisa Shaheen Mar 4, 2021 8:48 AM

Tata Sky celebrates World Television Day with new campaign

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#YahaSabDekha features internet sensation Yashraj Mukhate and has garnered over 2.6 Million video views

exchange4media Staff Nov 23, 2020 11:23 AM

With TV & OTT together, overall content viewership has increased: Anurag Kumar, Tata Sky

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Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more

Nafisa Shaheen Oct 16, 2020 9:31 AM

Tata Sky’s Family Day campaign celebrates joy of togetherness

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The digital campaign by Chimp&z Inc was further executed on Tata Sky’s social media handles with activities on Twitter, Instagram and Facebook

exchange4media Staff May 16, 2020 9:45 AM

Applying & adapting time-tested marketing theories in the times of COVID

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Guest Column: Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic will test marketers’ resilience and adaptability

Anurag Kumar May 7, 2020 8:53 AM

Pitch CMO Summit: Transparency, choice & control must be in hands of the consumer: Experts

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At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

exchange4media Staff Oct 7, 2019 8:36 AM

Consumption behaviour of TV viewers has not changed post NTO: Anurag Kumar, Tata Sky

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The Chief Communications Officer talks to exchange4media about their growth plan and explains how Tata Sky is gradually becoming a sought-after platform for advertisers

exchange4media Staff Aug 21, 2019 8:39 AM

Tata Sky aims to increase reach in South India with ‘Jinga Jinga Jingalala’ campaign

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The campaign from Ogilvy & Mather aims to spread the word about Tata Sky’s tailor-made packs

exchange4media Staff Jul 27, 2019 8:19 AM

Pitch CMO Summit: Long & short term plans are equally important, says panel 

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At a panel discussion on Consistent vs. Persistent: The Long Term Growth Plan, industry experts said brands need to be consistent and that brand building is about every day and every moment

exchange4media Staff May 31, 2019 1:43 PM

Emotions play key role in a consumer’s brand choices: Experts

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Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh May 21, 2019 9:33 AM

Tata Sky appoints Anurag Kumar as Chief Communications Officer

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Prior to Tata Sky, Kumar was Global Brand Vice President with Unilever in London

exchange4media Staff Feb 26, 2019 3:35 PM