anurag-kumar
tata play?blur=25

Tata Play chief communications officer Anurag Kumar talks about the rationale behind the new brand identity and the expansion plans of the company going forward

Javed Farooqui Feb 3, 2022 9:02 AM

tata sky?blur=25

The campaign ‘Har Ghar Ki Khidki’ has been designed and executed by its digital marketing agency Chimp&z Inc

exchange4media Staff Mar 15, 2021 10:32 AM

Anurag Kumar?blur=25

Tata Sky Chief Communications Officer Anurag Kumar shares insights on brand's latest campaign, changing consumer sentiments, communication strategies during these uncertain times, growth, and more

Nafisa Shaheen Mar 4, 2021 8:48 AM

Tata Sky?blur=25

#YahaSabDekha features internet sensation Yashraj Mukhate and has garnered over 2.6 Million video views

exchange4media Staff Nov 23, 2020 11:23 AM

anurag kumar?blur=25

Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more

Nafisa Shaheen Oct 16, 2020 9:31 AM

Tata Sky?blur=25

The digital campaign by Chimp&z Inc was further executed on Tata Sky’s social media handles with activities on Twitter, Instagram and Facebook

exchange4media Staff May 16, 2020 9:45 AM

Anurag Kumar?blur=25

Guest Column: Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic will test marketers’ resilience and adaptability

Anurag Kumar May 7, 2020 8:53 AM

Pitch CMO Chennai?blur=25

At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

exchange4media Staff Oct 7, 2019 8:36 AM

TataSky?blur=25

The Chief Communications Officer talks to exchange4media about their growth plan and explains how Tata Sky is gradually becoming a sought-after platform for advertisers

exchange4media Staff Aug 21, 2019 8:39 AM

tatasky?blur=25

The campaign from Ogilvy & Mather aims to spread the word about Tata Sky’s tailor-made packs

exchange4media Staff Jul 27, 2019 8:19 AM

Pitch Panel?blur=25

At a panel discussion on Consistent vs. Persistent: The Long Term Growth Plan, industry experts said brands need to be consistent and that brand building is about every day and every moment

exchange4media Staff May 31, 2019 1:43 PM

emotional?blur=25

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh May 21, 2019 9:33 AM

TataSky?blur=25

Prior to Tata Sky, Kumar was Global Brand Vice President with Unilever in London

exchange4media Staff Feb 26, 2019 3:35 PM