Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the focus on driving category adoption and penetration, and more

Simran Sabherwal Apr 3, 2025 8:38 AM

Tata Play chief communications officer Anurag Kumar talks about the rationale behind the new brand identity and the expansion plans of the company going forward

Javed Farooqui Feb 3, 2022 9:02 AM

The campaign ‘Har Ghar Ki Khidki’ has been designed and executed by its digital marketing agency Chimp&z Inc

exchange4media Staff Mar 15, 2021 10:32 AM

Tata Sky Chief Communications Officer Anurag Kumar shares insights on brand's latest campaign, changing consumer sentiments, communication strategies during these uncertain times, growth, and more

Nafisa Shaheen Mar 4, 2021 8:48 AM

#YahaSabDekha features internet sensation Yashraj Mukhate and has garnered over 2.6 Million video views

exchange4media Staff Nov 23, 2020 11:23 AM

Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more

Nafisa Shaheen Oct 16, 2020 9:31 AM

The digital campaign by Chimp&z Inc was further executed on Tata Sky’s social media handles with activities on Twitter, Instagram and Facebook

exchange4media Staff May 16, 2020 9:45 AM

Guest Column: Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic will test marketers’ resilience and adaptability

Anurag Kumar May 7, 2020 8:53 AM