#YahaSabDekha features internet sensation Yashraj Mukhate and has garnered over 2.6 Million video views

exchange4media Staff Nov 23, 2020 11:23 AM

Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more

Nafisa Shaheen Oct 16, 2020 9:31 AM

The digital campaign by Chimp&z Inc was further executed on Tata Sky’s social media handles with activities on Twitter, Instagram and Facebook

exchange4media Staff May 16, 2020 9:45 AM

Guest Column: Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic will test marketers’ resilience and adaptability

Anurag Kumar May 7, 2020 8:53 AM

At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

exchange4media Staff Oct 7, 2019 8:36 AM

The Chief Communications Officer talks to exchange4media about their growth plan and explains how Tata Sky is gradually becoming a sought-after platform for advertisers

exchange4media Staff Aug 21, 2019 8:39 AM

The campaign from Ogilvy & Mather aims to spread the word about Tata Sky’s tailor-made packs

exchange4media Staff Jul 27, 2019 8:19 AM

At a panel discussion on Consistent vs. Persistent: The Long Term Growth Plan, industry experts said brands need to be consistent and that brand building is about every day and every moment

exchange4media Staff May 31, 2019 1:43 PM

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh May 21, 2019 9:33 AM

Prior to Tata Sky, Kumar was Global Brand Vice President with Unilever in London

exchange4media Staff Feb 26, 2019 3:35 PM