What began as a simple convenience feature- early access for digital users- has evolved into a clear signal of how India’s television ecosystem is being recalibrated in the current ratings environment

Aditi Gupta Apr 23, 2026 8:09 AM

2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies

Aditi Gupta Dec 30, 2025 8:39 AM

The show is currently leading the pack of non-fiction studio content in the Hindi GEC space with way higher ratings and audience reach

exchange4media Staff Aug 20, 2022 1:13 PM

In a first of sorts, Star Plus ventured into creating a show that has helped them leverage popular fiction shows like Anupamaa and Imlie in a non-fiction format

exchange4media Staff Aug 6, 2022 9:29 AM

The channel has tasted success with Imli and Anupamaa, both adaptations of Bengali shows, after they figured in the top five programmes in Hindi GEC Urban and Overall Market

Sonam Saini Dec 28, 2020 8:35 AM

The channel has also announced the launch of its new show 'Anupamaa'

exchange4media Staff Jul 14, 2020 1:55 PM