We take a look at the brand’s slice-of-life advertising approach

Misbaah Mansuri Aug 12, 2019 8:37 AM

The move aims to strengthen the second level of creative leadership and comes as a progression to the CCO announcements made earlier this year

exchange4media Staff May 7, 2019 4:14 PM

Conceptualised by MullenLowe Lintas Group, the film is insightfully crafted to encourage all women who are walking the path of financial independence

exchange4media Staff Feb 19, 2019 5:02 PM

In his previous role, he was overseeing the North, East and South regions for the agency as its Chief Operating Officer – to which he was promoted in 2017

exchange4media Staff Feb 6, 2019 4:28 PM

The announcement closely follows Vikas Mehta's appointment as the agency's Chief Executive Officer - hinting fundamental changes at the leadership level

exchange4media Staff Jan 24, 2019 7:21 PM

The merger combines the omni-channel expertise of PointNine Lintas with the creative strength of Lowe Lintas, to form a hyper-bundled (full-service) agency, filling a need gap in the industry

exchange4media Staff Jan 10, 2019 3:56 PM

Creative leaders share their big predictions for the new year

Misbaah Mansuri Jan 8, 2019 8:28 AM

Weren’t times better when the all-important thinking and that central creative idea came from one stable? Does the industry need to leap back to the full-service approach? Industry experts weigh in...

Misbaah Mansuri Oct 8, 2018 8:46 AM

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri Oct 5, 2018 8:56 AM

The 'Take it easy PharmEasy' campaign is a quirky rendition of the popular AR Rahman track 'Urvashi' from the movie Kadhalan

exchange4media Staff Oct 1, 2018 5:53 PM

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products

exchange4media Staff Sep 22, 2018 4:02 PM

Jaleel elevated to Group Chairman and Chief Creative Officer. Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group

exchange4media Staff Sep 5, 2018 9:00 AM

Advertising maestros tell us about one teacher or mentor who has played an integral role in their advertising journey

Misbaah Mansuri Sep 5, 2018 8:59 AM

Conceived By Mullen Lintas, the campaign highlights the smartphone’s VOOC Flash Charge, an innovation that lets users talk for 2 hours on just 5 minutes of charge

exchange4media Staff Aug 25, 2018 9:30 AM

In 2017-18, India’s domestic life insurance industry registered 10.99 per cent y-o-y growth for new business premium, generating a revenue of Rs 1.94 trillion

exchange4media Staff Aug 22, 2018 8:54 AM

On a typical weekend, you can find Jaleel rejuvenating over pool volleyball with chilled Corona, spending some time with his i-pad and binge watching

Misbaah Mansuri May 12, 2018 10:00 AM

Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival

Venkata Susmita Biswas Apr 17, 2018 9:00 AM

Vistara has appointed Deepika Padukone as the brand ambassador for the inaugural brand campaign

exchange4media Staff Aug 23, 2016 4:00 PM

In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit

Priyanka Mehra Aug 22, 2016 9:34 AM

The creative agency has announced the appointments to strengthen its senior management across cities. Syed Amjad Ali will head the Delhi office, Ayyappan Raj will lead the Mumbai team and the Bangalore business will be driven by Kishore Subramanian

exchange4media Staff Aug 12, 2015 7:47 PM