agentic-ai
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Brij Pahwa Jun 26, 2026 1:13 PM
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making
Brij Pahwa Jun 26, 2026 12:28 PM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Brij Pahwa Jun 17, 2026 12:08 PM
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences
Brij Pahwa Jun 15, 2026 6:01 PM
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Brij Pahwa May 21, 2026 6:26 PM
As programmatic evolves into an agent-led ecosystem, marketers confront a harder question not just how to optimise spend but how much of it truly works
Anuja Jain Apr 15, 2026 8:54 AM
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
Brij Pahwa Apr 13, 2026 1:19 PM
Newspulse is a unified Agentic AI platform that replaces fragmented point-solutions with a single, policy-driven content curation engine for the modern newsroom
Creative Agent and Ads Agent leverage Amazon’s AI capabilities and first-party insights to help brands create, launch and optimise campaigns
e4m Staff Mar 24, 2026 11:45 AM
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Brij Pahwa Mar 19, 2026 5:11 PM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
HDFC ERGO CTO Sriram Naganathan explains how GenAI is transforming insurance claims, customer trust, partner productivity, and the evolving role of the CTO.
Brij Pahwa Feb 25, 2026 5:54 PM
Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining distinct and preferred inside systems designed to optimise outcomes
Anuja Jain Jan 21, 2026 8:48 AM
From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands that embrace innovation while staying rooted in genuine customer insights
e4m Staff Jan 15, 2026 4:06 PM
Industry leaders transfer key technologies to a neutral foundation as agentic systems move into real-world use
e4m Staff Dec 11, 2025 11:12 AM
At the MarTechAI Summit 2025, marketers unpacked how agentic AI is shifting from event-triggered automation to moment-driven intelligence
e4m Staff Dec 11, 2025 8:34 AM
At the MarTechAI Summit, leaders from Policybazaar, Airtel Digital, Segumento, ITC and Apollo 24/7 spoke on responsible, context-led personalisation and the role of agentic AI
e4m Staff Dec 10, 2025 1:50 PM
MoAI enables brands to generate creative content, uncover actionable creative insights, and produce videos efficiently, all within a single platform
e4m Staff Nov 27, 2025 5:15 PM
In this conversation, he discusses first party data, AI driven personalization, DPDP, AI agents, and what the next five years will look like for modern marketing.
Brij Pahwa Nov 25, 2025 11:54 AM
In India, phone brands like Xiaomi and Vivo are integrating agents for travel planning and personalised camera settings.
Brij Pahwa Nov 19, 2025 12:20 PM
One in three consumers in India (33%) already use agentic AI, and 44% expect to adopt it within the next year
Agentic AI is quietly reshaping Indian marketing, powering CRM, WhatsApp bots, and campaign automation while human oversight remains crucial for trust and creativity.
Brij Pahwa Sep 12, 2025 6:21 PM
Anjali Dutta unpacks CX in the AI age—on empathy, ethics, agentic AI, tool overload, and why empowered employees and real storytelling still drive the strongest customer connections.
Brij Pahwa Jul 1, 2025 1:14 PM
Marketers and tech experts say agentic AI can enable dynamic, hyper-personalized marketing, optimise bidding, and enhance ad spend efficiency, but one needs to be mindful of the ethics
Shantanu David Feb 26, 2025 8:35 AM
Guest Column: Gopa Menon, Chief Growth Officer for APAC at Successive Digital, writes how Agentic AI is shaking up the world of marketing
Gopa Menon Jan 21, 2025 9:22 AM