advertising-transformation

From Reach to Relationships: How brands are embracing consent-driven marketing

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

The Advent of Commerce Media: Is the line between ads and commerce disappearing?

Commerce Media Revolution: Bridging Ads and Transactions in India?blur=25

As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads

Anuja Jain Jul 1, 2026 8:41 AM

When AI does the shopping, who sees the advertising?

When AI does the shopping, who sees the advertising??blur=25

For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers

Shantanu David Jun 10, 2026 9:10 AM