adulteration

Anjali Gold launches campaign against food adulteration

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As part of this initiative, a team called 'AG Fighters' engaged in direct dialogue with people in various public locations for 30 consecutive days

e4m Staff Apr 11, 2026 12:40 PM

Astral ad tells you to choose 'good pipes’

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The film raises awareness about the damages counterfeit products can cause to plumbing systems and buildings

exchange4media Staff Feb 11, 2023 8:49 AM

Dabur Honey and Sonu Sood’s campaign: Pure genius or a bitter ruse?

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The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise

Tanya Dwivedi Sep 27, 2022 9:09 AM

Honeygate leads to drop in TV ad volume, but print advertising for honey surges: TAM Adex

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Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM

Leading Indian honey brands fail international purity test

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According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards

exchange4media Staff Dec 3, 2020 11:29 AM