ad-budgets

Are ad budgets keeping up with the shift from TV to streaming?

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A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle

Anuja Jain May 29, 2026 8:02 AM

As Middle East conflict drags on, ad budgets could shrink 10-15% in Q1

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With shipments disrupted, rupee weakened and retail inflation rising, brands across FMCG, fashion, beauty, jewellery and hospitality to reassess marketing budgets

Kanchan Srivastava Mar 16, 2026 9:32 AM

Brands pivot ad budgets to gaming, AVGC-XR as India’s creative economy surges  

Brands shift ad budgets as gaming, AVGC-XR lead India’s creative economy surge  ?blur=25

Automotive, financial services, consumer tech and lifestyle brands take the lead in creator collabs and partnerships with gaming cos

Shalinee Mishra Feb 19, 2026 9:22 AM

Leaner, Smarter, ROI-first: How agencies are adapting as Indian brands trim ad budgets

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As major advertisers scale back on traditional media spending, agencies are stepping up on the creativity front, treating tighter budgets as design constraints rather than roadblocks

Soumya Gawri Nov 20, 2025 9:16 AM

Car manufacturers spent over Rs 3400 crore on advertising in FY21

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The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20

Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM

Flipkart Internet upped ad spends by 56% in FY19

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The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18

Misbaah Mansuri Jan 7, 2020 8:44 AM