Published - 23-February-2019
In the week gone by, the 11th edition of the exchange4media News Broadcast Awards was held on February 16, 2019, at the Radisson Blu, in Noida. The awards recognised the best in television news and rewards broadcasters and industry leaders who are responsible for shaping the future of Television Broadcasting in India. It also honoured the people who make this industry what it is. The awards saw Faye D' Souza, Avinash Pandey and Supriya Prasad walk away with top honours.
As the build-up around the 2019 Lok Sabha election and the IPL are set to rises, we took a look at these mega-events and what they mean to the industry.
As the week came to a close the International Advertising Association (IAA) World Forum kicked off in Kochi and was host to several illustrious personalities in the Media, Advertising, Marketing, and Entertainment fields.
News Broadcasting Awards: Faye D' Souza, Avinash Pandey and Supriya Prasad win top honours
News broadcasters expect 30-50% hike in ad revenue during Lok Sabha polls
Namumkin ab mumkin hai: BJP’s slogan for Lok Sabha polls
IPL: Why it's the season of acing the creativity game
Brands expected to take a stand on social issues: P&G's Marc Pritchard at IAA Congress
Sir Martin Sorrell picks India CEO of S4 Capital, all set to announce the name
We bring you a round up of the news making headline this week
Published - 2 days ago
The week that has gone by was dominated by several key appointments. Events like FICCI Frames 2019 and Neons OOH Conference 2019 made top headlines. With the elections and IPL round the corner, we had several interesting news articles covering different facets.
Among the top appointments were Hindustan Unilever Chairman and Managing Director, Sanjiv Mehta, being elevated as President of Unilever South Asia, and L&K Saatchi & Saatchi roping in Trishay Kotwal and Arthi Basak in top positions. OLX elevated Sushil Kumar as General Manager for India.
With respect to the general elections, we carried interesting pieces like the OOH sector playing a key role this time and elections adding to TV news viewership numbers.
Read some of the articles here:
HUL MD Sanjiv Mehta elevated as President of Unilever South Asia
L&K Saatchi & Saatchi ropes in Trishay Kotwal & Arthi Basak
OLX names Sushil Kumar as General Manager for India
TV news viewership soaring by the day, election season will add to numbers: Experts
2019 General Elections, a crucial time for the OOH space
Sony Pictures gets media rights of Olympic Games 2020 & Winter Youth Olympics
HTC Vive’s Rahul Sandil joins Micron as Head-Global Marketing
Uday Shankar: The great Indian media & entertainment story has just begun
ZEE5 appoints Tarun Katyal, Arunava Biswas & Shalini Dureja as Sales Heads
We bring you a round up of the news making headline this week
Published - 1 week ago
This week we looked at the upcoming Indian General Election and how political parties have leveraged social media platforms to carry forward their message. We also examined how the recent hoarding ban in Bengaluru has affected political campaigns for the election. The week also witnessed several high profile people movements, including Dentsu Aegis, South Asia's Chairman & CEO, Ashish Bhasin being given an expanded role to CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India. Amitesh Rao was also appointed as EVP & Head of McCann Delhi, while Manisha Lath Gupta joined Uber as Marketing Head for India. Tata Communications also named Sumeet Walia as Chief Sales and Marketing Officer.
As part of International Women's Day celebrations this week, we looked at the changing role of women in the media & marketing industry. The Pitch CMO Summit which was held also held this week with P&G's Abhishek Desai and Nerolac's Anuj Jain emerging as winners at the event. As the week came to a close, the NEONS OOH Conference and Awards took place, with Signpost winning Media Agency of the Year and Alok Jalan winning the Person of the Year award.
2019 elections: A regulated social media war
Election campaigning: How will political parties compensate for hoarding ban in Bengaluru?
This election, Kerala OOH sector to see 25-30% growth compared to 2014 polls: Experts
Dentsu Aegis Network promotes Ashish Bhasin to CEO of expanded cluster Greater South
McCann Worldgroup hires Amitesh Rao as EVP & Head of McCann Delhi
Manisha Lath Gupta joins Uber as Marketing Head for India
Tata Communications names Sumeet Walia as Chief Sales and Marketing Officer
Through their eyes: The changing role of women in media & marketing industry
P&G's Abhishek Desai and Nerolac's Anuj Jain win at Pitch CMO Awards 2019
NEONS OOH Awards: Signpost is Media Agency of the Year; Alok Jalan is Person of the Year
We bring you a round-up of the news making headlines this past week
Published - 02-March-2019
The week that has gone by saw a number of major appointments and elevations in the marketing and advertising industry. Major developments with respect to BARC also kept the week busy.
We reported interesting pieces on the upcoming election and IPL season, how brands are sporting a big opportunity and the likely changes in the viewership pattern.
Here we take a look at some of the interesting happenings.
Spotify makes India debut
Cricket breaks gender stereotype; brands spot a big opportunity
Ratings on site: BARC consults stakeholders, broadcasters say it doesn't make a difference
Amazon names Indra Nooyi as Director
Viacom18 appoints Mahesh Shetty as Network Head of Sales
Priya Choudhary elevated as Head of Mediacom West
Sujay Kar named Commerce Group Lead of VMLY&R India
Yashodhara Lal named marketing director of Pizza Hut
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Essence appoints Oindrila Roy as Head of Strategy in India
Published - 16-February-2019
The week saw the launch of the much-awaited Pitch Madison Advertising Report 2019. The event had the who’s who of the industry coming together to share important insights on all the latest trends.
Click on the links below to catch all the stories from the day-long event. Also, over the week, exchange4media put out some very interesting analytical pieces.
PMAR 2019: Cheer for industry; ad market likely to grow 16.4%
Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G
TRAI tariff, web measurement & data privacy will be big disrupters of 2019: Vikram Sakhuja
Sam Balsara takes ad industry's #10YearChallenge
FMCG has always been about excellent mass-market brand building: Sunil Kataria, CEO, GCPL
Xiaomi clocked US $15 bn revenue in 7 years, Facebook took 12 years: Manu Jain
PMAR 2019: TV is here to stay, while Digital will grow parallel, opine industry leaders
Polls 2019: Political ad spends expected to be double this time; digital to get big share
Published - 09-February-2019
The week that went by saw a lot of activity, thanks to the developments around the TRAI new tariff order and some key appointments. We also witnessed big mandate announcements. A couple of interesting analytical pieces and interviews made for some good read. Click on the links below to read these articles one more time:
ISA’s advisory extends support to industry members in transition period of TRAI NTO
Madison Media bags Rs 500-crore Marico account
L&T appoints Yuvraj Mehta as Head of Brand Management & Communications
Kartikeya Bhandari appointed as Chief Marketing Officer of Livspace
BCG’s Rishab Gulshan joins BCCL as Head - Group Strategy and Digital Growth
Lowe Lintas elevates Naveen Gaur as Deputy CEO
Ogilvy North names Ritu Sharda as Chief Creative Officer
Wavemaker India bags the digital media mandate for ITC
With free samples and catchy ads, brand-building begins at Kumbh Mela
K Yatish Rajawat quits as DNA Editor-in-Chief
20% of our business now comes from offline channels: Amisha Jain, CEO, Zivame
Published - 19-January-2019
This week saw a mixed bag of stories. The biggest highlight was the launch of DAN-e4m digital marketing report. There were some big appointments. Also, we did some very interesting news & analytical stories this week. Click on the links below to read these articles one more time.
Digital to command nearly 30% of ad pie by 2021: DAN-e4m Report
Industry predictions: 2019 to see more dynamic play in OTT space
2019 through the eyes of Media Agency Leaders
DD Free Dish e-Auctions to resume based on new policy
IRS 2018 runs behind schedule, likely to be out by March end
Manu Sawhney appointed as new CEO of the International Cricket Council
Sonal Dabral to lead Ogilvy APAC Creative Team
Mullen Lintas names Vikas Mehta CEO
We bring you a round-up of the top stories making headlines this past week
Published - 12-January-2019
This week exchange4media took a look at the emerging trends in various sectors. Also, the I&B Ministry announced its decision to hike ad rates for the print media by 25%. There were also big pitches and account wins, as Marico invited a media pitch worth 500 crores, a year after incumbent agency Lodestar UM took charge of the account, while Dentsu Aegis Network bagged the 500 crore media business for Oppo, OnePlus.
Several interesting people movements also made the news this week, with Matt James being appointed as Global Brand President of Zenith, Binodan Sarma being appointed as VP, Dentsu Impact Digital. Delna Sethna also moved on from L&K Saatchi & Saatchi as Chief Creative Officer, while Priyanka Sehgal of Network18 and Network18 Digital CEO Manish Maheshwari also resigned. In International News, Chris Hirst was elevated as CEO of Global Creative Network, Havas.
Read these stories and more:
What’s in store for the ad world in 2019
Industry predictions: Radio waves into 2019
IPL, World Cup and General Elections: TV industry to see a lot of activity in 2019
Marketers watch out: Trends that will take off in 2019
Changes in tech will influence marketing in 2019 in a big way: Report
I&B Ministry hikes ad rates for print media by 25%
Marico invites media pitch worth Rs 500 crore
DAN bags media account for OPPO, OnePlus
Zenith appoints Matt James as Global Brand President
Dentsu Impact appoints Binodan Sarma as VP, Dentsu Impact Digital
L&K Saatchi & Saatchi's CCO Delna Sethna moves on
Priyanka Sehgal of Network18 calls it quits
Network18 Digital CEO Manish Maheshwari quits
Havas promotes Chris Hirst as CEO of Global Creative Network
A round-up of all top stories that made headlines this week
Published - 05-January-2019
As we stepped into the new year, exchange4media looked at the trends that dominated 2018 and the ones that are expected to dominate 2019. Some of the other important stories of the week were the movement of Kellogg’s creative account from JWT to Ogilvy and elevation of Avinash Pandey as the CEO ABP News Network. Click on the links below to read these stories one more time.
2019 Predictions: Digital trends to watch out for
Happy 2019 to the Indian Ad Land: The Numbers Look Good
2018: A year of large-format digital shows and tier-II & III audience
Kellogg’s creative duties move to Ogilvy from JWT
Avinash Pandey elevated as CEO ABP News Network
Kalli Purie of India Today creates flat structure, elevates division heads to COO level
We bring you a round up of the top stories making headlines this week
Published - 29-December-2018
This week, the new TRAI tariff order dominated the headlines as television channels work to educate consumers about the new framework. This week also saw interesting people movements including the appointment of Basant Dhawan as National Agency Head, Entertainment Business, Star India, and Arpana Kumar being appointed as Lead Communications & Programmes, Shell India.
This week we also continued our Year-Ender series with 'The Year That Was 2018' and took a look back at key moments in the media, marketing, and advertising world that made headlines this year.
Read more here:
Ahead of TRAI’s tariff regime, broadcasters announce new channel packs
Tariff rule: TRAI gives 30 days for transition, but broadcasters all set for the show
TRAI announces 1-month migration period for smooth implementation of tariff order
TRAI extends deadline for new tariff regime to Feb 1
Star India appoints Basant Dhawan as National Agency Head, Entertainment Business
Shell India appoints Arpana Kumar as Lead Communications & Programmes
Key developments that shaped print media in 2018
Native advertising pieces that raised the bar this year
A roundup of the stories that made headlines this week
Published - 22-December-2018
As 2018 draws to a close, it’s time to reflect on the year that was. And so, during the week, we had year-ender articles summing up all major developments in different sectors. We also had very interesting analytical pieces on the OTT scene in India and how the new tariff rule ads have made IBF the top advertiser on TV. There were some important appointment announcements too.
Click on the links below to read all these stories yet again.
TV Industry: Here’s what made headlines in 2018
Native advertising pieces that raised the bar this year
Disruptive advertising trends that 2018 brought in
2019: The year of the voice
TVCs informing viewers about new tariff rule make IBF top advertiser
Is the Indian OTT consumer ready to pay?
Mindshare APAC elevates Prashant Modi as COO; appoints Rohan Lightfoot as CGO
Aditya Kanthy, Group MD, DDB Mudra, set to become CEO next year
Reliance Entertainment’s Big Synergy appoints Rajiv Bakshi as CEO