e4m recap?blur=25

We bring you a round-up of the news making headlines this past week

exchange4media Staff Feb 23, 2019 9:34 AM

marc pritchard?blur=25

Pritchard, Chief Brand Officer, Procter & Gamble spoke about ‘Leading Disruption to Drive Growth’ at the ongoing IAA World Congress in Kochi

exchange4media Staff Feb 22, 2019 8:21 AM

Marc Pritchard?blur=25

Pritchard, Chief Brand Officer of Procter & Gamble says that publishers and media partners who are willing to share data will receive ad monies from P&G

exchange4media Staff Jan 9, 2019 7:33 PM


P&G's move is consistent with its CMO Marc Pritchard's strategy to increase efficiency and reduce waste through better transparency from media partners, while lowering its digital ad spends and production costs.

exchange4media Staff Jul 26, 2018 8:58 AM