Recap: The Week That Was

We bring you a round-up of the top stories making headlines this past week

e4m by exchange4media Staff
Updated: Jan 12, 2019 10:08 AM

This week exchange4media took a look at the emerging trends in various sectors. Also, the I&B Ministry announced its decision to hike ad rates for the print media by 25%. There were also big pitches and account wins, as Marico invited a media pitch worth 500 crores, a year after incumbent agency Lodestar UM took charge of the account, while Dentsu Aegis Network bagged the 500 crore media business for Oppo, OnePlus.

Several interesting people movements also made the news this week, with Matt James being appointed as Global Brand President of Zenith, Binodan Sarma being appointed as VP, Dentsu Impact Digital. Delna Sethna also moved on from L&K Saatchi & Saatchi as Chief Creative Officer, while Priyanka Sehgal of Network18 and Network18 Digital CEO Manish Maheshwari also resigned. In International News, Chris Hirst was elevated as CEO of Global Creative Network, Havas.


Read these stories and more:

What’s in store for the ad world in 2019

Industry predictions: Radio waves into 2019

IPL, World Cup and General Elections: TV industry to see a lot of activity in 2019

Marketers watch out: Trends that will take off in 2019

Changes in tech will influence marketing in 2019 in a big way: Report

I&B Ministry hikes ad rates for print media by 25%

Marico invites media pitch worth Rs 500 crore

DAN bags media account for OPPO, OnePlus

Zenith appoints Matt James as Global Brand President

Dentsu Impact appoints Binodan Sarma as VP, Dentsu Impact Digital

L&K Saatchi & Saatchi's CCO Delna Sethna moves on

Priyanka Sehgal of Network18 calls it quits

Network18 Digital CEO Manish Maheshwari quits

Havas promotes Chris Hirst as CEO of Global Creative Network

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