Marico invites media pitch worth Rs 500 crore

Lodestar UM is the incumbent agency. They got the mandate in October 2017

e4m by Naziya Alvi Rahman
Updated: Jan 11, 2019 6:15 PM

FMCG giant Marico has initiated the process of media pitch. The mandate is currently with Lodestar UM. They got it in October 2017.

As per highly placed sources, the pitch was called a few weeks ago and all leading agencies have been invited to participate. 

The total value of the account is around Rs 500 crore. In October 2017, it moved to Lodestar UM from Madison Media.

exchange4media reached out to Marico as well as Lodestar UM for comments, but did not get a response till the filing of this story. 

Marico is a leading consumer products group in the global beauty and wellness space. The company markets brands such as Parachute, Parachute Advansed, Saffola, Nihar, Livon, among others.

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