L&K Saatchi & Saatchi's CCO Delna Sethna moves on

Kartik Smetacek & Rohit Malkani elevated to Joint National Creative Directors

e4m by exchange4media Staff
Updated: Jan 8, 2019 6:04 PM

L&K Saatchi & Saatchi has announced that its Chief Creative Officer (CCO) Delna Setha will be moving on from the agency after a five-year stint in order to pursue other interests. 

The agency has also rolled out a new creative organisational structure which will be led by Kartik Smetacek and Rohit Malkani, who have been elevated to Joint National Creative Directors, with immediate effect. Smetacek and Malkani have been elevated from ECD and National ECD, respectively. While Smetacek will be responsible for the creative teams in Mumbai, Malkani will be responsible for the creative teams in Delhi & Kolkata with some key projects in Mumbai.

With over 18 years of experience, Smetacek has worked across a host of agencies including Publicis Ambience ideas@work, Draft FCB, and the last four years at L&K Saatchi & Saatchi. Some of the key accounts he has worked on include Airtel, Colgate Palmolive, Taj Hotels, Franklin Templeton, Tata Motors, and more recently Renault India and Hero Motocorp.

Malkani started his advertising career in the Account Planning department at Rediffusion DY&R, Delhi. After a brief one-year stint, he moved to the creative side. With over 15 years’ experience in the industry, he’s worked with JWT, Planetasia.com, Publicis Ambience, Bates, Grey Worldwide, Publicis Singapore and Minority on a diverse range of brands such as Taj Mahal Tea, Van Heusen, Sony Music, Parachute, Virgin Mobile, Reliance Telecom, Parle G, Oral B, Citibank, Vicks, Hero, Dabur, Amway, Tuborg, HSBC and ITC.

Talking about Sethna’s departure, Anil Nair, CEO, CEO & Managing Partner, L&K Saatchi & Saatchi, said, “It is always a sad moment to say goodbye to someone who has been an integral part of our growth story over the last five years. I’d like to thank her for being an exceptional leader and paving the way for path-breaking work along with her team. I wish Delna the very best for her future endeavor.”

Delna Sethna said, “All through life, I've only ever followed my heart, and I think I'm much too old now to mend my ways. I wish everyone at Saatchi much luck.”

On the newly appointed roles, Nair said, “Rohit and Kartik have played a critical role in shaping L&K S&S’s creative product. They have been an integral part of the Leadership team for many years now. It was quite natural to look within and choose them to take on this larger mandate. I am absolutely certain that both of them will surpass everyone’s expectations in raising the creative bar further.”

On being elevated to the new role, Kartik Smetacek said, “Well, if I’m perfectly honest, I’m excited and terrified in equal measure. The mandate Anil discussed with me is a big step up both in terms of role and responsibility. But having been here for four years now, I know the opportunity and potential that is waiting to be tapped. It’s up to us to make it happen.”

Rohit Malkani said, “I am stoked that Anil has entrusted Kartik and me with this new responsibility. There’s no better time to be at the helm of things here at L&K Saatchi & Saatchi. There is a new energy and momentum and with the Power of One firmly in place, 2019 promises to be a fantastic ride.”

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