Bharat Arora joins Tyroo as Head of Performance Platforms business for Asia Pacific

Arora has held senior leadership positions with prominent companies, including Taboola, Sizmek by amazon, Cheil, and WPP

e4m by exchange4media Staff
Published: Mar 14, 2023 3:00 PM  | 2 min read
Bharat Arora

Ad tech growth platform Tyroo has announced the appointment of Bharat Arora as Head of Performance Platforms business. Arora will consolidate the existing native and Comet business at Tyroo to onboard new publishers and cater to partner success across the company's operating regions in Asia Pacific.

This move will contribute a significant boost to Tyroo's portfolio of solutions and aid the organization's mission to empower businesses in Asia pacific to scale and be successful, the company said.

With over two decades of experience in the industry, Arora has held senior leadership positions with prominent companies, including Taboola, Sizmek by amazon, Cheil, and WPP. Known for his strategic thinking, innovative approach, and in-depth knowledge of the native and performance advertising landscape, he will focus on expanding the performance businesses to create deeper alliances with partners and agencies to build a sizable Performance platform for brands to bank on.

Akshay Mathur, CRO at Tyroo, welcoming Arora, said, “We are excited to welcome Bharat on our growth journey. As a platform focused on helping brands scale and succeed, building our Performance Platform  is key to our expansion story. We believe that multi-platform fragmentation is the best way forward for brands looking to expand and grow. Bharat will be responsible for building a unifying platform for Tyroo that can effectively channel demand by being the largest conglomerate of digital performance suits in Asia.”

Bharat added on his vision for the role, “The digital industry evolution in the last few years, especially through covid and the economic downturn, has really moved the needle on how brands look at advertising platforms, media plans and ROI. Advertisers' now demand incremental audiences, larger target markets with new forms of media tools and an expectation to get ROI on every dollar spent. We intend to get that result for the advertisers. That's where my vision is and I am excited to drive the growth for our partners.”

Tyroo believes APAC excluding China should contribute 10% of Ad funded revenue for Global Digital Media businesses. The organization's mission is to deliver monetization capabilities across 50+ countries in Asia pacific with scale, using the power of the local ecosystems and continuous strengthening of Technology and talent capabilities across markets. Bharat Arora's appointment as the head of Tyroo's Performance Platform businesses in the APAC region points to exciting development for the brand's existing and prospective partners across Asia pacific.

 

 

 

 

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IBM’s Deepali Naair joins CK Birla Group as Group CMO

Naair was with IBM for just under five years

By Ruhail Amin | Mar 20, 2023 8:29 AM   |   1 min read

Deepali

Deepali Naair, Director, Digital Sales-India, IBM, has joined CK Birla Group as Group CMO. She was associated with IBM for just under five years.

Highly placed sources have confirmed this development to e4m.

With over two decades of experience in sales, marketing, ecommerce and managing P&L, Naair has held leadership business positions with eminent consumer brands.

Naair started her career as a senior officer at Tata Motors. Thereafter, she moved to BPL Mobile Communications as a manager and looked after the marketing operations and later held the position of group head account planning at FCB Ulka Advertising. She was a marketing manager at Marico and a consultant at EMM Group. She moved to HSBC Asset Management India as the vice president and head of marketing.

She has also served as Country Head – brand, customer service and e-commerce at L&T General Insurance Company. At Mahindra Holidays & Resorts India, she was the chief marketing officer. She has also been a visiting faculty at the SP Jain Institute of Management & Research.

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Abhishek Joshi appointed Head of ShemarooMe

Prior to this, Joshi was SVP & Business Head - SVOD (Subscription Business) & Business Partnerships

By Ruhail Amin | Mar 17, 2023 7:19 PM   |   1 min read

Abhishek Joshi

Abhishek Joshi has been appointed as the Head of ShemarooMe, highly placed sources confirmed this development to e4m. 

Prior to this, Joshi was with MX Player. He had stepped down from his role as SVP & Business Head - SVOD (Subscription Business) & Business Partnerships in February 2023.

Previously, Joshi worked with Sony Pictures Network India as SVP and Head- Marketing, Subscription and Content Licensing- Digital business.

Before that, he was with Zenga Media as CEO and with Max as Senior Manager, On-Air Presentation, Research and Strategy. He was later promoted as Assistant Vice President, Marketing, Sony Entertainment Television in July 2011.

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Tenon Group elevates Mayur Kishanani to GM, Corp Comm and Marketing

His new role includes management of marketing & communications initiatives for group brands Peregrine Guarding, Tenon FM & Soteria in India as well as running the Singapore & UK marketing operations

By exchange4media Staff | Mar 17, 2023 3:21 PM   |   1 min read

Mayur Kishanani

Tenon group, a leading integrated facility management & security solutions conglomerate announced the promotion of Mr. Mayur Kishnani to General Manager- Corporate Communications & Marketing. In the last 3.5 years, he has achieved great milestones & has exceptionally contributed towards enhancing the brand equity of Tenon Group companies including the UK & Singapore businesses.

Mayur based at Gurugram, joined Tenon Group in 2019 & leads functions of Corporate Communications, Branding, Public Relations & Marketing at group level, primarily reporting to Mr Anuj Rajain, CEO, Soteria.

One the announcement Mayur Quotes “Tenon Group has been expanding its footprint in in India & overseas markets & we have been focusing a lot on educating & communicating the market on sustainable IFM practices & deployment of technology in the operations. The next 2 years of our communications will see focus on ESG compliance, employer branding & our regional presence across the country”

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Sandeep Das joins Jio Studios as VP and Head of Marketing

Das was previously the Vice President, Marketing at MX PLayer

By exchange4media Staff | Mar 17, 2023 2:09 PM   |   1 min read

Sandeep Kumar Das

Sandeep Kumar Das has joined Jio Studios as its Vice President and Head of Marketing. Das announced the news through a LinkedIn post. The marketing specialist was previously the Vice President, Marketing at MX Player.

Das is a brand, trade and entertainment marketing expert with over 16 years of experience in organisations like UTV Motion Pictures, Viacom18 Motion Pictures, Disney India Studios, Rajkumar Hirani Films, Excel Entertainment and Sony Pictures.

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Vinit Thakkar appointed as MD of Sony Music Entertainment India

Thakkar will assume the Managing Director role from Rajat Kakar, who is scheduled to leave at the end of this month

By exchange4media Staff | Mar 17, 2023 1:43 PM   |   2 min read

vinit thakkar

Sony Music Entertainment India (SME) today announced the appointment of Vinit Thakkar as Managing Director of the company. Thakkar will oversee the company’s operations in one of the fastest-growing and most dynamic music markets in the world, collaborating closely with regional and global teams to strengthen SME India’s strategic partnerships and identify new growth opportunities for its artists. Reporting directly to Shridhar Subramaniam, President of Corporate Strategy and Market Development for Asia and the Middle East, Thakkar will assume the Managing Director role from Rajat Kakar, who is scheduled to leave at the end of this month.  

“We are thrilled to have Vinit at Sony Music Entertainment India,” said Shridhar Subramaniam, President, Corporate Strategy and Market Development, Sony Music Entertainment Asia and the Middle East. “His expertise, wide breadth of experience, steadfast belief in supporting artists and focus on placing creativity at the center, all while driving strategic and commercial growth, makes him ideal for our company. I am confident that he will achieve our aspirations for this important market. I would also like to thank Rajat who has done an excellent job elevating our business and we wish him all the best for the future.”  

“India is a remarkable country for musical talent and creativity, transcending cultural and geographical divides. I look forward to driving greater success for our artists and creators through new partnerships and introducing them to new and exciting ways to connect with their fans. Rajat has done a commendable job steering the company and I feel privileged to be working with this stellar team to drive our business forward,” said Vinit Thakkar. 

“I started my music career with this incredible team over 25 years ago and I leave with a huge sense of satisfaction. I am confident that the company will have continued success in the years ahead under Vinit’s stewardship,” added Rajat Kakar.   

Prior to joining SME India, Thakkar held the position of Chief Operating Officer for Universal Music in India and South Asia, after having previously worked in banking and consumer products. Thakkar has played a key role in major label signings with leading artists and is also widely credited for the creation and launch of artist-centred platforms. This has cemented Thakkar’s wide-ranging impact on India’s pop music industry and the wider music ecosystem through the promotion and creation of culturally significant and commercially successful non-film music in India. 

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Anita Kotwani elevated to CEO Media, South Asia, dentsu

Divya Karani will be transitioning off the media business to pursue personal interests

By exchange4media Staff | Mar 17, 2023 1:21 PM   |   3 min read

Anita kotwani

Dentsu India today announces the promotion of Anita Kotwani to CEO Media, South Asia, dentsu. In her expanded role Anita will lead all dentsu’s Media businesses across South Asia including Carat, iProspect, dentsu X, Posterscope and media investment arm Amplifi. Most recently, Anita was CEO, Carat India, a position she has held since 2020.

 

A passionate media expert with over two decades of experience in the industry, Anita has an extensive background in media management for Consumer Durables, Financial Services, FMCG, and MNC brands. Anita is a regular on the award circuit, chairing juries for various bodies including  EMVIEs, Goafest, and Kyoorius. Most recently, Anita won ‘Agency Head of the Year’ at the Campaign Agency of the Year Awards 2022. She was also named ‘Impact Top 50 Influential Women’ of 2022 in the Media, Marketing, and Advertising category, ‘Women to Watch’ in 2018, and ‘Impact Top 50 Influential Women’ in 2019. 

 

Rob Gilby, CEO APAC, dentsu, and Interim CEO, India until newly appointed CEO, Harsha Razdan, starts said: “Anita is a well-loved leader who firmly looks to the future, bringing her people with her on the journey and is fearless in her approach to driving new solutions for clients. The Media opportunity in India is growing exponentially. Anita’s background, coupled with Harsha’s complimentary experience is building a powerful force in our business to drive growth for our clients in this exciting market.”

 

Divya Karani will be transitioning off the media business to pursue personal interests after building a successful media reputation for dentsu India over the last decade. 

 

Rob added: “Over the past 10 years Divya has successfully scaled our business on a market-beating trajectory, evidenced by dentsu becoming the #1 agency in RECMA 2021. We thank her for her years of dedication and wish her the very best for the future. I am looking forward to the next wave of leadership accelerating the solid foundation Divya has built.” 

 

Divya Karani said: “I am proud of what I have accomplished with dentsu. Having worked closely with Anita – a valuable member of my leadership team, I know there is no better candidate for me to hand the reins to lead the media business to new heights. While it’s always a bittersweet moment to leave your ‘baby’, it is time for me to move on and pursue new opportunities.” 

 

Anita Kotwani, CEO Media, South Asia, dentsu said: “I have learned a tremendous amount from Divya and am honoured to be given this baton to carry on the marathon. You don’t just replace three decades of experience overnight – I intend to take this on with my utmost commitment and will look to continually challenge myself and my wonderful team of media specialists to always stay at the forefront of the industry to deliver the world’s best-integrated media strategies.” 

 

This announcement closely follows last week’s appointment of Harsha Razdan, dentsu South Asia’s new CEO, as the business continues to strengthen its leadership team in the region.

 

Anita’s appointment is effective immediately.

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K Krithivasan is the new CEO designate at TCS

He is at present President and Global Head of the company's BFSI Business

By exchange4media Staff | Mar 17, 2023 10:37 AM   |   1 min read

TCS

K Krithivasan has been appointed as the new CEO designate at Tata Consultancy Services.

He will take over from Rajesh Gopinathan who has stepped down as CEO and Managing Director.

Krithivasan is at present President and Global Head of the company's BFSI Business.

He has been with TCS for over 34 years.

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