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The theme of the roundtable was ‘Future Proofing AdTech: Optimising for Scale, Performance and Efficiency’

exchange4media Staff Mar 28, 2019 8:21 AM

Chillout: In conversation with Akshay Mathur, Chief Revenue Officer, Tyroo, on his weekends and various vacation moods

Apeksha Mishra Nov 17, 2018 10:02 AM

Akshay Mathur of Tyroo says brands catering to e-commerce, gaming and OTT are the primary verticals to benefit directly from their partnership with Snapchat

Apeksha Mishra Jul 26, 2018 8:52 AM

Through this partnership Tyroo will drive ad monetization and infrastructure for Snapchat, fuelling its growth in the APAC region

exchange4media Staff Jun 1, 2018 12:33 PM

Tyroo and Nazara to enable e-commerce in mobile games

Tyroo will power Nazara Games' Nazara Cricket for contextual, e-commerce deals with more games expected to be added in the future

exchange4media Staff Mar 10, 2016 12:44 PM

Tyroo says its retargeting biz led to $100 million worth of GMV in 2014-15

The company is now planning to strengthen its focus on its retargeting business in India and regional markets like Japan, South-East Asia and Middle-East

exchange4media Staff Nov 24, 2015 12:41 PM

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming obsolete, said industry experts we spoke with

Abhinn Shreshtha Nov 19, 2015 7:50 AM

NetworkPlay wins Airtel Digital TV’s monetization mandate

The SVG Media company will monetize all of Airtel Digital TV’s digital advertising inventories

exchange4media Staff Sep 2, 2015 1:25 PM

SVG Media & Komli Media merge

Komli Media will continue to work as a standalone entity under SVG. The combined entity is expected to command over 60% share of digital marketing spends in the country

exchange4media Staff Aug 27, 2015 8:01 AM

Tyroo plans to drive 100 million transactions with launch of product ads

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product

Abhinn Shreshtha Mar 5, 2015 7:59 AM

Is digital a better advertising launch pad?

Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this

Twishy Nov 7, 2012 7:11 PM

Tyroo and Anurag Gupta acquire DGM India

With this acquisition Tyroo is on its way to becoming India’s largest digital media company, after Google India, by next year

exchange4media Staff Apr 9, 2012 8:17 AM

Tyroo launches dynamic retargeting of ads on network

Yahoo-funded ad network Tyroo has launched new retargeting technology to enable better ad serving across the publishers that they are working with.

exchange4media Staff Jun 1, 2011 8:52 AM

Tyroo forms exclusive deal with Cricket20.com for IPL

Tyroo Media has announced today an exclusive partnership with Cricket20.com, the official partner site for IPLCricketLive.com. Tyroo will be the exclusive network providing sponsor slots to advertisers on the IPL partner cricket site.

exchange4media Staff Apr 1, 2011 10:19 AM

Tyroo announces new hires; new unit to focus on internet businesses

Online advertising network Tyroo Media today announced few additions in their Sales and Performance team to help handle continued growth of both clients and services. Nitin Chowdhary, Business Head, Tyroo Media, said, “Tyroo’s business continues to grow strongly with addition of several new capabilities – we announced our partnership with SlideShare recently, we also announced our large format ad product called VooDoo at the start of 2011. We continue to add newer advertisers in all sectors.”

exchange4media Staff Mar 17, 2011 8:24 AM

Tyroo: Exclusive partner for SlideShare India

Tyroo Media and SlideShare today announced an exclusive partnership in the India region. Under this agreement, Tyroo Media will be the sole marketing and sales partner for SlideShare’s advertising solutions in the country.

exchange4media Staff Mar 8, 2011 7:40 AM

5 ways ad networks can help you

With the number of ad networks on the rise, e4m takes a look at some of the well-established ones and what they have to offer; why content providers and marketers both need to look at ad networks and what they can do for you.

Gopal Sathe Jan 27, 2011 8:10 AM

VooDoo to serve Tyroo’s rich media display offering

Tyroo and MediaMind have launched VooDoo, a rich media format that allows interaction with a product in a varied fashion without leaving the source page.

exchange4media Staff Jan 27, 2011 7:43 AM

Tyroo to improvise technology for advertisers; expects to maintain growth rate

Riding on 200 per cent y-o-y growth, Tyroo, a Yahoo!-funded online advertising network, has robust plans to provide greater outreach for advertisers. Manish Vij, Co-founder, Tyroo, shares the company’s plans with exchange4media…

Preeti Hoon Oct 4, 2010 8:42 AM

Yatra.com partners with Tyroo to promote and sell designated ad space

Online travel company Yatra.com and Tyroo Media, a global advertising network funded by Yahoo!, have announced a strategic alliance that will allow Tyroo to exclusively promote and sell designated advertising space on Yatra.com to interested companies in India and overseas.

exchange4media Mumbai Bureau Feb 20, 2010 6:05 AM