The theme of the roundtable was ‘Future Proofing AdTech: Optimising for Scale, Performance and Efficiency’

exchange4media Staff 28-March-2019

Chillout: In conversation with Akshay Mathur, Chief Revenue Officer, Tyroo, on his weekends and various vacation moods

Apeksha Mishra 17-November-2018

Akshay Mathur of Tyroo says brands catering to e-commerce, gaming and OTT are the primary verticals to benefit directly from their partnership with Snapchat

Apeksha Mishra 26-July-2018

Through this partnership Tyroo will drive ad monetization and infrastructure for Snapchat, fuelling its growth in the APAC region

exchange4media Staff 01-June-2018

Tyroo will power Nazara Games' Nazara Cricket for contextual, e-commerce deals with more games expected to be added in the future

exchange4media Staff 10-March-2016

The company is now planning to strengthen its focus on its retargeting business in India and regional markets like Japan, South-East Asia and Middle-East

exchange4media Staff 24-November-2015

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming obsolete, said industry experts we spoke with

Abhinn Shreshtha 19-November-2015

The SVG Media company will monetize all of Airtel Digital TV’s digital advertising inventories

exchange4media Staff 02-September-2015

Komli Media will continue to work as a standalone entity under SVG. The combined entity is expected to command over 60% share of digital marketing spends in the country

exchange4media Staff 27-August-2015

Ad-tech platform Tyroo has launched product ads for app developers and aims to drive over 100 million transacting customers through publisher partners and native product

Abhinn Shreshtha 05-March-2015

Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this

Twishy 07-November-2012

With this acquisition Tyroo is on its way to becoming India’s largest digital media company, after Google India, by next year

exchange4media Staff 09-April-2012

Yahoo-funded ad network Tyroo has launched new retargeting technology to enable better ad serving across the publishers that they are working with.

exchange4media Staff 01-June-2011

Tyroo Media has announced today an exclusive partnership with Cricket20.com, the official partner site for IPLCricketLive.com. Tyroo will be the exclusive network providing sponsor slots to advertisers on the IPL partner cricket site.

exchange4media Staff 01-April-2011

Online advertising network Tyroo Media today announced few additions in their Sales and Performance team to help handle continued growth of both clients and services. Nitin Chowdhary, Business Head, Tyroo Media, said, “Tyroo’s business continues to grow strongly with addition of several new capabilities – we announced our partnership with SlideShare recently, we also announced our large format ad product called VooDoo at the start of 2011. We continue to add newer advertisers in all sectors.”

exchange4media Staff 17-March-2011

Tyroo Media and SlideShare today announced an exclusive partnership in the India region. Under this agreement, Tyroo Media will be the sole marketing and sales partner for SlideShare’s advertising solutions in the country.

exchange4media Staff 08-March-2011

With the number of ad networks on the rise, e4m takes a look at some of the well-established ones and what they have to offer; why content providers and marketers both need to look at ad networks and what they can do for you.

Gopal Sathe 27-January-2011

Tyroo and MediaMind have launched VooDoo, a rich media format that allows interaction with a product in a varied fashion without leaving the source page.

exchange4media Staff 27-January-2011

Riding on 200 per cent y-o-y growth, Tyroo, a Yahoo!-funded online advertising network, has robust plans to provide greater outreach for advertisers. Manish Vij, Co-founder, Tyroo, shares the company’s plans with exchange4media…

Preeti Hoon 04-October-2010

Online travel company Yatra.com and Tyroo Media, a global advertising network funded by Yahoo!, have announced a strategic alliance that will allow Tyroo to exclusively promote and sell designated advertising space on Yatra.com to interested companies in India and overseas.

exchange4media Mumbai Bureau 20-February-2010