“Over time, Future Media has plans to launch its own in-store radio network”

Partho Dasgupta, MD & CEO, Future Media, says in-store radio plays a big role in setting the ambience within a store and enhancing the purchasing experience of consumers. Radio stations get the opportunity to reach out to their listeners at a very effective consumer touchpoint – retail – which makes a listener’s interaction with the brand as interesting as possible.

e4m by exchange4media Staff
Updated: Aug 22, 2008 8:36 AM
“Over time, Future Media has plans to launch its own in-store radio network”

Partho Dasgupta, MD & CEO, Future Media, says in-store radio plays a big role in setting the ambience within a store and enhancing the purchasing experience of consumers. Radio stations get the opportunity to reach out to their listeners at a very effective consumer touchpoint – retail – which makes a listener’s interaction with the brand as interesting as possible. more...

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