MCGM waives off licence fees of 1,250 hoardings for displaying COVID-19 messages

The civic body has currently waived off the fee for the month of April and has also agreed to bear the printing charges

e4m by Anjali Thakur
Updated: Apr 10, 2020 9:21 AM
Coronavirus hoardings

Paying heed to Mumbai Hoarding Owners’ Association (MHOA)’s plea, the Municipal Corporation of Greater Mumbai (MCGM) has waived off the licence fees on some 1,250 hoardings that fall within the urban local body’s jurisdiction. While the MHOA had requested a waiver of the license fee for three months, in lieu of displaying COVID-19 awareness messages on commercial hoardings, the MCGM has currently waived off the fee for the month of April 2020.

Taking it one step further, the MCGM also agreed to bear the printing charges at Rs 5.50 per sq.ft and 18% GST, falling within the ranges of Rs 70 lakh to Rs 80 lakh. The awareness campaign messages were displayed on 1,034 hoardings of varying sizes from March 16, states the MCGM communication.

Last month, Municipal Corporation of Greater Mumbai (MCGM) mandated all the hoarding owners in Maharashtra to feature awareness campaigns on the outbreak off COVID-19. In a letter, the Brihanmumbai Municipal Corporation (BMC), under which MCGM operates, read that since the coronavirus-induced disease has been declared a pandemic by WHO, all the outdoor media owners should feature the awareness campaign on the hoardings.

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