Haresh Nayak of Posterscope to address a session at OOH Conference & NEON Awards

Haresh Nayak, Group MD Posterscope Group, will speak on 'How data, technology and infrastructure optimise the future of OOH'

by exchange4media Staff
Published - Feb 25, 2019 9:10 AM Updated: Feb 25, 2019 9:10 AM
Haresh Nayak NEONS

In the last few years, OOH industry has witnessed many changes, today it offers new opportunities for clients to connect in a much advanced way. The industry has embraced innovation in all parts of the business to keep pace with where advertising and the consumer are headed.

The OOH industry has introduced new digital technologies and convergence, new lighting and materials, more innovative business practices, and a new audience ratings system.

This year at the ninth edition of NEONS Awards & OOH Conference 2019, Haresh Nayak, Group MD of Posterscope Group - South East Asia, will be one of the speakers at the conference. He will address a session on 'How data, technology and infrastructure optimise the future of OOH'. The event will take place at the Leela Ambience, Gurugram on March 8.

Nayak has more than 17 years of progressively responsible experience directing business across OOH, Retail, Ambient, CSR advisory, Celebrity & Sports management. He has led these companies through start-up’s, survival, turnaround and growth modes. As a senior manager providing dynamic and visionary leadership launched Posterscope in 2008. In last 10 years, now Posterscope India has moved from being 19th ranked to No.1 OOH agency in the country with 35 per cent market share.

Currently, heading operations under, Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) & C-LAB (Celebrity & Sports Management).

He has been recognised by the industry as Professional of the Year 2011, 2013 & 2015 by exchange4media, and has won more than 465 industry awards, both as an individual and as team. Before Joining Posterscope, he ran successful operations at Prime Outdoors & Rapport (IPG).

OOH Conference & Awards seeks a way forward and how industry can overcome the challenges when it comes to OOH advertising. The first eight editions were highly endorsed by the Industry. The first eight editions were highly endorsed by the industry. This edition will recognise and reward the exceptional work in OOH Advertising and Digital Signage from time period from January 2018 to December 2018.

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