The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff 17-May-2019

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan 12-March-2019

Haresh Nayak, Group MD Posterscope Group, will speak on 'How data, technology and infrastructure optimise the future of OOH'

exchange4media Staff 25-February-2019

Most of the screens are cloud-based that enables ease and flexibility in campaign management

exchange4media Staff 05-December-2018

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini 25-June-2018

She will be responsible for Hyperspace’s end-to-end service sphere, providing comprehensive retail and shopper marketing solutions to clients

exchange4media Staff 03-August-2017

In today’s increasingly complex world OOH needs a much more advanced positioning that keeps it relevant to consumers and advertisers alike, says Haresh Nayak, MD, Posterscope Group

Haresh Nayak 04-November-2013

With this win, Doosra now has a full-fledged presence in Delhi. Doosra's mandate is to build on Kenstar's core equity through advertising, including ATL, point of sales & digital

exchange4media Staff 26-September-2013

Ambient OOH maps over 20 channels of ambient environment and further gives consumer demographics covering over 25,000 touch points

exchange4media Staff 16-April-2013