The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff May 17, 2019 1:19 PM

Haresh Nayak, Group MD Posterscope Group, will speak on 'How data, technology and infrastructure optimise the future of OOH'

exchange4media Staff Feb 25, 2019 9:10 AM

Most of the screens are cloud-based that enables ease and flexibility in campaign management

exchange4media Staff Dec 5, 2018 1:09 PM

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini Jun 25, 2018 8:54 AM

She will be responsible for Hyperspace’s end-to-end service sphere, providing comprehensive retail and shopper marketing solutions to clients

exchange4media Staff Aug 3, 2017 2:06 PM

In today’s increasingly complex world OOH needs a much more advanced positioning that keeps it relevant to consumers and advertisers alike, says Haresh Nayak, MD, Posterscope Group

Haresh Nayak Nov 4, 2013 9:46 AM

With this win, Doosra now has a full-fledged presence in Delhi. Doosra's mandate is to build on Kenstar's core equity through advertising, including ATL, point of sales & digital

exchange4media Staff Sep 26, 2013 3:32 PM

Ambient OOH maps over 20 channels of ambient environment and further gives consumer demographics covering over 25,000 touch points

exchange4media Staff Apr 16, 2013 7:52 PM