TRAI directs BARC to publish ratings on site: Reports
BARC, nearly a week ago, announced that due to the implementation of new tariff order, its viewership data will for now be released only to its subscribers and not published on the site for public
Broadcasting regulator Telecom Regulatory Authority of India (TRAI) has asked Broadcast Audience Research Council (BARC) to publish rating and viewership data for the past weeks on its website again, according to media reports.
BARC, nearly a week ago, announced that its viewership data will for now be released only to its subscribers and not published on the site for public. BARC took the decision “in light of the implementation of TRAI’s new tariff order and on- ground changes”.
According to the reports, TRAI has asked BARC to adhere to its directive by February 25, 2019 or face “appropriate action” for non-compliance under sections of the TRAI Act.
It has been reported that TRAI has stated that BARC failed to comply with its earlier instructions of publishing rating and viewership data of TV channels. The regulator reportedly said that BARC submitted that disruption caused by migration to the new tariff regime could stop consumers from watching the channels of their choice and so the ratings and viewership data would not be fair. However, TRAI maintained that it was not appropriate to stop rating of channels as these changes were real reflection of market changes.
None of the reports has any comment from BARC on the development.
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