Sunil Pasricha named Head of Sports Revenue Ops - TV and Digital - JioStar
Sunil Pasricha has been with Viacom18 as Sr. Vice President of Traffic & Ad Operations for Digital & Television since October 2021
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Published: Nov 15, 2024 12:16 PM | 1 min read
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JioStar has announced the appointment of Sunil Pasricha to oversee Sports Revenue Operations across its TV and digital platforms.
Sunil Pasricha’s extensive experience in traffic and ad operations makes him well-equipped to drive revenue growth and operational efficiency in this new position.
Pasricha has been with Viacom18 as Sr. Vice President of Traffic & Ad Operations for Digital & Television since October 2021, managing operations management and digital ad strategies.
His expertise extends from his prior role as Vice President of Traffic & Presentation at Star Sports, where he led a variety of high-impact sports broadcasting projects over eight years. Additionally, he served as Director of Traffic & Presentation at ESPN STAR Sports for 14 years, giving him a solid foundation in sports media operations.
This appointment aligns with the recent joint venture between Reliance Industries Limited (RIL), Viacom18 Media, and The Walt Disney Company, which combines the assets of Viacom18, JioCinema, and Star India. The resulting conglomerate, valued at $8.5 billion, is one of India’s largest media entities and unites renowned brands like Star, Colors, JioCinema, and Hotstar. This powerhouse entity will manage over 100 TV channels and has a strong digital subscriber base of 50 million users.
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