Namita Sankhe to handle Partner Marketing Charter & B2B marketing for JioStar

Namita Sankhe earlier led Customer Marketing at Disney+ Hotstar

by e4m Staff
Published: Nov 15, 2024 7:28 PM | 2 min read

Namita Sankhe Sankhe has been given the responsibility to handle Partner Marketing Charter and B2B marketing for the newly formed joint venture, JioStar.

She will be directly working in Hursh Srivastava’s team, who is the Head of Partnerships, JioStar.

Sankhe is a seasoned professional with a passion for brand building and spearheading new initiatives. Holding a Post Graduate Diploma in PR & Corporate Communications, she most recently used to lead the Customer Marketing at Disney+ Hotstar.

Under her leadership, Disney+ Hotstar has garnered significant recognition, including 13 award wins in 2024. Her strategic initiatives have secured positive PR, highlighting Disney+ Hotstar's thought leadership in the video streaming industry.

Previously, Sankhe played a crucial role at MMA India (Mobile Marketing Association) for 3.5 years, where she was instrumental in expanding the organization's member base and shaping the future of marketing in India.

At AdColony, she managed PR & Communications, Events, Branding, Content Marketing, and Social Media for the APAC division. Prior to that, she led Vserv's global events team, where she was pivotal in strategizing and maximizing marketing opportunities, positioning Vserv as a key player among stakeholders, CMOs, and app developers.

She played a crucial role at NetworkPlay where she worked closely with the Founders on launching international digital formats like adtech & iMedia summits in India.

Sankhe’s career began at WATConsult, where she headed PR & Communications and Event Management, and also built businesses as a freelance consultant.