Star Sports unveils ICC Cricket World Cup 2019 campaign

The campaign #CricketKaCrown celebrates 45 days of cricket extravaganza starting May 30 across the Star Sports network and Hotstar

e4m by exchange4media Staff
Published: May 7, 2019 10:49 AM  | 3 min read
CricketKaCrown

The ICC Cricket World Cup 2019, is set to enthrall audiences around the world as Star Sports, the official global broadcaster, launches the campaign to celebrate 45 days of cricket extravaganza starting May 30th across the Star Sports network and Hotstar.

To create buzz around the mega cricketing event, Star Sports unveiled the official world cup campaign - #CricketKaCrown; that portrays ICC CWC trophy as the ‘Crown of Cricket’, which every team going to England would have their eyes on. A total of 10 countries will participate and play each other in the round-robin format, having one dream in common, clinching one of the most coveted trophies of the sporting world. Capturing this sentiment as part of the campaign, the trophy is metamorphically referred to as the crown.

Conceptualized and created by Ogilvy & Mather, the campaign highlights all participating teams that are coming to England to win the crown – the World cup trophy and, the focus is on that one Indian fan - Vicky who starts the fun banter by humming ‘Crown Cricket Ka Madamji Hum Le Jaayenge’ in front of the crowd. The element of fun grows in the campaign when fans from other countries are revealed as guests who have descended in the gathering to claim their ownership on the World Cup.

Speaking on the campaign, Gautam Thakar, CEO Star Sports said, “The ICC Cricket World Cup is regarded as the most prestigious prize in World Cricket both, by players and viewers. Bringing the competitive element that every country holds during this tournament; the campaign showcases the very nucleus of the sport and how every team is going to England to get their hands on the Crown of Cricket. With more fan films in the pipeline, Star India is excited to bring the #CricketKaCrown theme alive and provide a spectacular TV viewing experience for fans across the country.”

Speaking on the campaign, Sukesh Nayak, CCO Ogilvy said, “This is the World Cup. It’s the crown of cricket. And the best in the world are coming to England to get it. Our big idea came from the thought of coming to England to get the crown. We took a fan perspective on this entire thing. The campaign will have multiple films and fully integrated execution. Radio, activation and digital will build the big idea of #CricketKaCrown.” With a balanced team of bowlers, batsmen, and all-rounders, the Indian team is going to England for the ICC CWC 2019 with a strong unit led by charismatic Virat Kohli. The team looks good at the back of successful tours in the past year along with some powerful performances in the IPL as well. In addition to Virat Kohli, the team boasts stalwarts like MS Dhoni, Shikhar Dhawan, Rohit Sharma, Dinesh Kartik, and Ravindra Jadeja. The experience and skills the team brings, along with the consistent performance by individual players is a strength that makes the team title favourites.

The tournament is scheduled to be held in England and Wales between May 30th and July 14th. In the tournament opener, the host nation England will face South Africa on May 30th. India will start their World cup campaign against South Africa on June 5th followed by Australia and New Zealand on 9th and 13th June respectively. The much-anticipated clash between India and Pakistan is scheduled to be played on 16th June 2019.

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Viacom18 gets media rights for the first season of Premier Handball League

The tournament will be covered on JioCinema, Sports 18-1 (HD & SD) and Sports 18 Khel

By exchange4media Staff | Jan 30, 2023 3:49 PM   |   4 min read

jio cinema

Bluesport Entertainment Pvt. Ltd. announced today that Viacom18 secured media rights for the inaugural season of the Premier Handball League (PHL). Viacom18 will provide multi-platform coverage on JioCinema, Sports 18-1 (HD & SD) and Sports 18 Khel.   

The inaugural season of the Premier Handball League is set to kick off on 8th June 2023 and will run till 25th June 2023. The International Handball Federation has recognised India as the next big destination for Handball. To amplify the efforts of Bluesport Entertainment Pvt. Ltd., Handball Association India, and South Asian Handball Federation, Viacom18 will showcase the Premier Handball League at prime time from 7:00 pm to 10:00 pm. 

Viacom18 recently acquired global television and digital rights to broadcast the Women’s Premier League (WPL) from season 2023 to 2027. They are also the digital broadcasters of the Indian Premier League (IPL) for the same period. In addition, the network clocked historic numbers during the FIFA World Cup Qatar 2022 as digital viewership went past TV in India for the first time for a global marquee sports event, with 32mn viewers tuned in to JioCinema on the final day of the FIFA World Cup.  

Over 110mn viewers consumed the content on digital, making India one of the highest digital viewership markets for the FIFA World Cup as JioCinema continued to be the No. 1 downloaded free app on iOS and Android throughout the tournament.  

The Premier Handball League is the first professional handball league in India. The first-of-its-kind competition is associated with the South Asian Handball Federation and backed by the Asian Handball Federation and the International Handball Federation.  

The first season will see six teams go up against each other in round-robin format consisting of 30 matches, followed by three knockout matches to determine the ultimate champion. The 33 matches will be spread over 18 days, and each team will have a minimum of 10 matches. Each squad will consist of 17 players, made up of 14 Indian players and three foreigners.  

Widely recognised as the fastest Olympic Sport, Handball has a strong grassroots presence in India. Handball’s popularity at the grassroots level is due to the tireless efforts of the Handball Association India. They have ensured that the national team’s ranking at the global level has been consistently rising.  

Abhinav Banthia, President of Bluesport, speaking on the same, said, “India is growing exponentially as a sporting nation. Handball has a very strong presence in the country, especially at the grassroots level. Our thought behind the Premier Handball League was to help utilise the popularity of the sport by giving it a platform that will amplify sports traction in India. We are glad to onboard Viacom18 as the official broadcast partner, as we believe they will help us package this competition ingeniously so that this unique league becomes relatable for fans. Overall, we believe if you package speed, strength, stamina, agility, technical precision, skill, teamwork and fast-paced action, you come to Handball, and a league for Handball will turn out to be the leading indoor sports league in this country very soon.”  

Dr. Anandeshwar Pandey, Secretary General of the South Asian Handball Federation, spoke about how the league can revolutionise the sport of Handball in India. He said, “The Premier Handball League will provide the much-needed push Indian Handball has needed for years. It will also help to direct the spotlight on Handball not only in India, but all of South Asia, which I am sure will help boost participation and popularity of the sport. The Premier Handball League has all the necessary elements to be a highly successful competition, especially now that they have announced Viacom18 as a broadcast partner. I am sure the league will grow rapidly as it is set to produce the star athletes of tomorrow for Indian fans to support.”    

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Repeat telecast? Big broadcasters may return to DD FreeDish

Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey

By Sonam Saini | Jan 30, 2023 8:53 AM   |   5 min read

Bharat Express news channel unveils signature tune

The tune that combines classical and contemporary elements will be featured at the beginning and end of each news broadcast

By exchange4media Staff | Jan 28, 2023 12:01 PM   |   1 min read

bharat express

Bharat Express news channel set to be launched on the 1st of February 2023 has announced the unveiling of its original signature tune composed by the biggies of the Indian music industry who have composed for the likes of Gangs of Wasseypur and Kabir Singh. 

The captivating tune combines elements of traditional Indian music with contemporary sounds to create a unique melody that soothes your ears and ignites your mind. The tune will be featured at the beginning and end of each news broadcast, as well as in promotional materials for the channel.

Bharat Express plans to come with a bang with a focus on comprehensive news coverage of everything under the sun, from remote villages to the crisis of Venezuela, stock market to onion prices, and gadgets to galaxies.

The chairman, managing director, and editor-in-chief, Upendrra Rai, said, " Signature tune is the hallmark of any news channel and we have selected this one after rounds of consideration by the music team. We are confident that the tune will become synonymous with the Bharat Express brand and its objectives and will help us stand out in the crowded news landscape; and most importantly, people will connect to it."

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Shobhna Yadav quits ABP News

Yadav started her career with India TV in 2003

By exchange4media Staff | Jan 27, 2023 5:26 PM   |   1 min read

Shobhna Yadav

Shobhna Yadav who was associated with ABP News and face of some of the most popular evening shows on the channel has quit.

Highly placed sources have confirmed this development.

It is worth mentioning that in the last 40 days, several major steps have been taken to strengthen the editorial and managerial staff of the channel. It is also learnt that the cost efficiency and KRAs of the people working in the organisation are also being assessed and accordingly decisions are being taken.

Yadav started her career with India TV in 2003. She has also produced a bollywood film ‘Dear Maya’ in  2017 in which Manisha Koirala played the lead role.

The popular bollywood film ‘Batla House’ is based on the real life story of Shobhna Yadav and her husband Sanjeev Kumar Yadav who is a nine time gallantry award recipient.






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Gunjan Taneja quits WION as VP & Head of Global Sales

Taneja joined WION in August 2020

By Ruhail Amin | Jan 27, 2023 1:45 PM   |   1 min read

Gunjan Taneja

Gunjan Taneja, Vice President and Head of Global Sales WION has stepped down from her role.

Taneja confirmed this development to e4m. She joined WION in August 2020 and was associated with the channel till Novemeber 2022.

Prior to joining WION, Taneja was Sales Director at Republic World for over three years. She has also served two stints at NDTV and worked with Aidem Ventures and Zee Media in the past.

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Zee Media’s Daiba Pradeep Roy joins Mitwa TV as National Sales Head

Roy has more than 21 years of experience in media sales.

By exchange4media Staff | Jan 27, 2023 12:00 PM   |   1 min read

Daiba Pradeep Roy

Daiba Pradeep Roy who was the National Sales Accounts Head with Zee Media Corporation has joined Mitwa TV as National Sales Head.

Mitwa TV is a new age subscription free premium OTT platform for 45+ Crore audiences spread across Hindi Heartland. Roy will lead the sales team nationally and be responsible for revenue generation at MitwaTV.

A veteran media professional, Daiba has more than 21 years of experience in media sales. Prior to his tenure in ZMCL, Pradeep was heading the Business Team, at ETV a Subsidiary of Network 18 Media, where he was designated as Business Head.

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‘GEC genre ad volume went up in 2022’

According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018

By exchange4media Staff | Jan 27, 2023 8:50 AM   |   2 min read

TV

The general entertainment channel (GEC) genre witnessed a 2% increase in ad volume in 2022 compared to 2021. According to TAM AdEx - Rewinding 2022 for GEC Channel Genre on TV report, 2022 had the highest ad volumes since 2018, with a 29% increase in 2022 compared to 2018.

As per the report, the third and fourth quarters of the year 2022 saw more ad volumes than the first and second. The report also stated that 2022 saw the highest GEC share i.e 28.5% of overall TV ad volumes since 2018.  

During both 2022 and 2021, Hindi GEC topped with more than 20% share of the GEC channel genre’s ad volumes. The top five subgenres accounted for around 69% share of ad volumes during 2022. 

Meanwhile, the count of categories and advertisers on the GEC genre dropped in Q3-Q4 '22 over Q2’22, whereas the count of brands peaked in Q3 '22. As per the report, Food & Beverages sector topped with 28% share of the GEC genre’s ad volumes, followed by Personal Care/Personal Hygiene with 20% share. Additionally, Biscuits and Aerated Soft Drinks were the new entrants among the top 10 categories. 

HUL, Reckitt Benckiser and Brooke Bond Lipton India retained their top three positions as advertisers during both 2021-22. Coca-Cola India and Procter & Gamble Home Products were the new entrants among the top 10 advertisers in 2022. Also, over 2800 advertisers were present on GEC on 2022. 

Meanwhile, over 800 exclusive advertisers were present on GEC with  Ullu Digital leading the list in GEC genre followed by Mangalam Matrimony.com.

Over 5600 brands advertised on GEC in 2022 with Dettol Antiseptic Liquid leading the top brand list followed by Harpic Power Plus 10x Max Clean. Also the top four brands were from Reckitt Benckiser (India).

 

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