Star Network records 462mn viewership in VIVO IPL 2019, its highest ever

The network has witnessed an overall increase of 12% in reach from last year

by exchange4media Staff
Published - May 23, 2019 4:55 PM Updated: May 23, 2019 4:55 PM
VIVO IPL 2019

The 12th season of the VIVO IPL has been an absolute treat for cricket fans, courtesy the nail-biting last-ball thrillers and multiple last-over finishes. 

The viewership records have been smashed out of the park with Star Network broadcasting the tournament in eight languages, witnessing an overall reach increase of 12% from last year. 

Television viewership reached 27.3 million average impressions, as per BARC data, registering a growth of 15%.
The total reach for the VIVO IPL 2019 now stands at 462 million. The total consumption has increased from 300 billion minutes to 338 billion minutes making it the highest ever in the VIVO IPL history.

Commentating on the success, Gautam Thakar, CEO, Star Sports said, “I am delighted that VIVO IPL
2019 was the biggest ever. This year, the strong regional strategy of having four independent
dedicated language channels in Tamil, Telugu, Bangla and Kannada, the Select Dugout and Super
Funday feed contributed immensely to the increased reach of VIVO IPL. The exciting Summer of Cricket on our network began with a spectacular IPL and will continue with the upcoming ICC Cricket World Cup.” 

While the Super Funday feed was viewed by 160 million people, the regional customised feeds were consumed by 194 million viewers for a total of 75 billion minutes consumption. 

The women’s T20 Challenge also broke records with the first match grabbing 5 million impressions.

The total reach of the four games stood at 74 million viewers.
 

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