Shubhra Sethi joins Jiostar as Head of Entertainment Ad Sales Strategy

Previously, Shubhra Sethi was EVP and Head of Product, Revenue Strategy, and Customer Marketing - Sports at Disney Star

by e4m Staff
Published: Nov 15, 2024 11:20 AM | 2 min read

Shubhra Sethi has been appointed Head of Entertainment Ad Sales Strategy at Jiostar.

She will be overseeing ad sales strategy across TV and digital platforms.

With more than 20 years of experience in monetization and business strategy, Shubhra Sethi has a strong foundation in driving sustained revenue growth for major brands.

At Disney-Star, she has been instrumental in developing and executing the monetization strategy for the Indian Premier League (IPL), delivering a significant increase in revenue over five years. Her expertise spans strategic and business planning, product development, data analytics, and B2B marketing.

Previously, Sethi served as EVP and Head of Product, Revenue Strategy, and Customer Marketing - Sports at Disney Star, managing revenue strategy for properties such as IPL, Pro-Kabaddi League, and the Indian Super League. She has also led ad sales growth efforts across various entertainment segments and established partnerships with key agencies and clients across industries like CPG, telecom, and e-commerce. In her new role, Sethi will report to Ajit Varghese, Head of Revenue, Entertainment and International, Jiostar.

On November 14, Reliance Industries Limited (RIL), Viacom18 Media, and The Walt Disney Company finalized a joint venture (JV) that reshapes India’s media landscape. Valued at around Rs 70,352 crore (US$8.5 billion) and approved by NCLT Mumbai, the Competition Commission of India, and other global regulators, this JV combines the media assets of Viacom18, JioCinema, and Star India. RIL has also invested Rs 11,500 crore (US$1.4 billion) to fuel the JV’s growth.

With RIL holding a 56% stake, along with contributions from Disney (36.84%) and Viacom18 (46.82%), this JV is now one of India’s largest media entities. Bringing together brands like Star, Colors, JioCinema, and Hotstar, it will operate over 100 TV channels, produce more than 30,000 hours of content annually, and reach a digital subscriber base of over 50 million across its platforms.