Rachana Television Pvt. Ltd takes a stand against pay cuts during COVID-19 crisis

The television company has sworn against trimming employees' salaries even at the cost of incurring losses

e4m by exchange4media Staff
Updated: Apr 14, 2020 3:27 PM

Is there anything more inspirational than someone, who comes out of the conventional way to set an example to get followed? Narendra Choudary, Chairperson (Rachana Television Pvt. Ltd) of NTV- leading Telugu News Channel, Bhakti TV, devotional channel and Vanitha TV, an exclusive Women’s channel, is such employer extraordinaire, who announced no slashing of salaries to his employees in the crisis times of Coronavirus.  

As India’s coronavirus lockdown is taking a toll on its firms, the companies have obviously announced across-the-board pay-cuts. The devastating economic impact of the COVID-19 pandemic on the Indian economy resulted in trimming the employees’salaries up to 50 per cent. But, rising to the challenge, Choudary firmly asserted to his team that there would not be any slashing in their salaries.

The nationwide lockdown to fight coronavirus pandemic started resulting not only in pay cuts but also huge job losses over the next few quarters. As the situation of assigning blues to country’s agitated story of unemployment stands thus, the scenario in the US is further worsening. Nearly million jobs in the US are at risk because of Coronavirus and non-citizen immigrants are facing layoffs without social benefits.

Amid a flurry of such activity, Mr.Choudary’s decision of standing firm for the journalists is highly commendable. Reputed media houses, both print and electronic media have condensed the quantity of the pages and indulged into layoffs. And many media houses are about to fall in line.

Nevertheless, Narendra Choudary is determined to bear the losses incurred during the times of crisis. Hailing his altruistic decision, the entire journalists’ fraternity highly praised Choudary.

His spiritual channel, Bhakthi TV, has been credited for conducting 'Koti Deepothsavam', a tribute to Lord Shiva with a crore of diyas. The gala is engendering Indian way of life, rich traditions and spiritual legacy.  Considered to be a Kumbh Mela of lights, 'Koti Deepothsavam' is being conducted from 8 consecutive years during the auspicious month of Karthika.

Talking to Prabhakar Patnaik, National Head Sales & Marketing, said, I would request the government (DAVP, NFDC) at this stage to consider clearing all the dues of Advertisement released on Various Media Channels of various departments, ministries and PSUs. The lockdown is going to impact advertising revenues. At such a time, we urge the government to help the sector by clearing dues as soon as possible and help the sector to survive.

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