Pratap Parimi to head Analytics for Ent cluster & digital business planning at JioStar

Pratap Parimi will be reporting to Sumanta Bose, Head of Cluster, Entertainment (Star Plus and Bharat, Bengali, Marathi and Gujarati) in his new role

by e4m Staff
Published: Nov 15, 2024 12:54 PM | 2 min read

Pratap Parimi has been tapped to lead Analytics for the Entertainment cluster and its digital business planning for JioStar, the newly announced entity between Reliance Industries Limited, Viacom18 Media, and The Walt Disney Company.

He will be reporting to Sumanta Bose, Head of Cluster, Entertainment (Star Plus and Bharat, Bengali, Marathi and Gujarati) in his new role.

In his last role, Parimi served as AVP, Consumer Insights team, Star India, an organization he’s been with for over 9 years and where he handled big data analytics. An alumnus of IIM Calcutta, and NIT Karnataka, he has worked in a diverse range of organizations ranging from JP Morgan and UBS Investment Bank to Tata Teleservices and IBM, in largely analyst and business management roles.

The merger, approved by all requisite Indian and globally regulatory authorities unites Viacom18's and JioCinema's media assets with Star India, creating a media conglomerate valued at approximately Rs 70,352 crore (US$8.5 billion). RIL has further invested Rs 11,500 crore (US$1.4 billion) in the JV to bolster its growth.

RIL, as the majority shareholder with a 56% stake, leads the JV. Disney holds 36.84%, while Viacom18 contributes 46.82%. This strategic alliance brings together some of India's most beloved entertainment brands, including Star, Colors, JioCinema, and Hotstar, under a single entity. The newly formed media powerhouse will operate over 100 TV channels, produce over 30,000 hours of content annually, and cater to a combined digital subscriber base exceeding 50 million.